Novatr Launches “This Year You Finally Choose You” Campaign to Empower AEC Professionals in 2026
India, Dec 23: Novatr, the leading career-upskilling platform for Architecture, Engineering, and Construction (AEC) professionals, today announced the launch of its new campaign, “This Year You Finally Choose You.” The initiative encourages AEC professionals to take ownership of their careers by prioritising their own growth and transformation in 2026.
For years, AEC professionals have placed deadlines, client demands, and workplace pressures ahead of their personal development. “This Year You Finally Choose You” urges them to make the coming year a turning point by focusing on their own career progress. The campaign emphasises that choosing oneself is not just about motivation; it requires access to the right skills, mentorship, real-world exposure, and industry connections. Novatr brings these components together to support meaningful and sustained career advancement.
Narrative Framework
The campaign’s messaging follows a structured arc of professional awakening:
- The Conflict:Years spent prioritising external pressures over personal growth
- The Realisation:Recognising that choosing oneself is essential
- The Shift:Turning to Novatr to enable that choice
- The Solution:Access to real skills, real mentors, and real opportunities
- The Payoff:Making 2026 a year of meaningful career breakthroughs
Why Does This Campaign Belong to Novatr?
Unlike generic calls to self-improvement, Novatr offers AEC professionals a clear and actionable path to future-proof their careers through:
- Advanced training in high-demand skills such as BIM, MEP, AECS, Revit, and sustainable design.
- Mentorship from industry leaders across the globe
- Hands-on, global project experience through unique projects
- Hiring assistance with top-tier companies
- Membership in a vibrant, supportiveAEC community for ongoing growth
“This campaign is about making career growth real, tangible, and accessible. We see a lot of campaigns during the New Year around transformation, change, etc. But with this campaign, we are also giving AEC professionals the tools and the network to execute – only Novatr offers the comprehensive support environment for this kind of transformation,” said Shrey Aggarwal, VP Marketing at Novatr.
As part of the rollout, the campaign will also be amplified by prominent creators from the AEC and design community. This includes Salmaan, an architect and visual storyteller known for his architectural illustrations and creative design experiments; Kritika, an architect and educator who runs a learning-focused platform blending architecture with digital illustration, and Shweta, a graphic artist recognised for her distinctive visual style and design storytelling. Their participation will help the campaign engage a wider audience and spark meaningful conversations within the AEC community.
The campaign rolls out across digital platforms, social media, and influencer-led channels, featuring reels, testimonials, and thought leadership content designed to resonate with the AEC community.