Nova Dairy set for global growth
Nova Dairy has started spreading its wings in the Middle-Eastern as well as the Southeast Asian markets in a bid to gain prominence in the international dairy market, aiming to cater to at least 30 countries. They now supply to around 11 countries and the list will keep increasing as time passes.
Since the inception of Nova Dairy within the Sterling Agro roster, their motivation has always been to make their product a global entity, delivering everywhere across the world. Starting off in the Indian market, Sterling Agro Industries Ltd. has emerged as a key market player. Having built a huge market base in India, they have been constantly aiming for the international market. As of today, their presence is felt in at least 11 countries.
In India, Nova Dairy’s paneer products as well as its ghee products have taken the market by storm. In order to meet the new demand levels, they boosted their manufacturing plants’ productivity, while also ensuring fair and reasonable pricing to satisfy customers as well as other shareholders. The Nova Paneer has also emerged as a staple diet component across the nation, while the Nova Dairy Creamer has cemented its place among tea and coffee enthusiasts across the nation.
Nova Dairy now has international clients in Singapore, Indonesia, Egypt, the United Arab Emirates, Saudi Arabia and Oman. Through these clients, they also cater to Thailand, Nepal, Sri Lanka, Turkey and Vietnam aside from their clients’ parent companies. In terms of export revenues, they have been earning high figures and their products have been gaining increasing demands, all without any official retail partner in these countries.
During the financial year 2021-2022, they have earned over Rs. 185 crores, and as of 29th December 2022, their exports have gone up to around Rs. 150 crores, still growing upward.
- Obourland for Food Industries – Cairo, Egypt
- Mano Agro DMCC – Dubai, United Arab Emirates
- Saudia Dairy and Foodstuff Co. (SADAFCO) – Jeddah, Saudi Arabia
- Areej Vegetable Oils and Derivatives SAOC – Seeb, Oman
- Abbott Manufacturing Singapore PTE. LTD. – Singapore
- PT Indolakto – Jakarta, Indonesia.
Aside from their new external influence, Nova Dairy is also working on their domestic market. They have been working to promote better animal welfare and care for the animals employed. The organisation intends to provide healthcare as well as good quality feed, the latter which is a growing concern among cattle owners.
Mr. Kuldeep Saluja, Managing Director as well as founding member of their parent company Sterling Agro Industries Ltd., plans to help domestic farmers receive new-age technology as well as better cattle-rearing techniques.