NEW LAUNCH | The Ordinary PHA 5% Exfoliating Lip Serum
The Ordinary introduces its newest innovation to India the PHA 5% Exfoliating Lip Serum, a gentle yet effective formula designed to smooth, hydrate and visibly improve lip texture without the harshness of traditional scrubs. Powered by Polyhydroxy Acid (PHA), the serum works softly on the lip surface to lift away dead skin, boost moisture retentionandrevealhealthier-looking lips over time. The lightweight texture sinks in easily, making it ideal for daily use or as a prep step under colour.
Staying true to The Ordinary’s science-first philosophy, the formula avoids abrasive particles and focuses instead on progressive exfoliation, barrier support and long-term lip health. With consistent use, expect smoother texture, a more even tone and lips that feel conditioned from within.
The PHA 5% Exfoliating Lip Serum is now available only on Tira.