National Book Trust and Audible Collaborate to Boost Audiobook Culture Among Indian Readers
October 18, 2024: Audible, an Amazon company and the leading creator and provider of premium audio storytelling, today announced that titles published by National Book Trust, India (NBT), the largest Indian Publisher will be available on Audible in audiobook format. This association with a Government body marks a first for Audible and is a step towards encouraging audiobook consumption among Indians by making quality reading material accessible to all in audio format.
Titles such as Chandernagor: A Burg of The Moon by Suddhasattwa Basu, Adventure on Clee Island by Tanuka Bhaumik Endow, and Heroes Do Not Grow on Trees by Sudha Puri & Amitava Sengupta will be made available on Audible, as a part of this association. This collaboration comes at a time when people lead increasingly time-strapped lives, seeking enriching and entertaining content on the go. National Book Trust, India, has long been committed to promoting reading by publishing books across diverse genres and for all age groups in over 70 languages. By offering an immersive storytelling experience, this initiative elevates the consumption of literature and attracts a new audience, in addition to its dedicated base of bibliophiles.
“The launch of NBT publications in the audiobook format has long been awaited,” said Shri Yuvraj Malik, Director, National Book Trust India. “In a country where oral traditions of storytelling are an essential part of the culture, National Book Trust India will bring inspiring stories of Bharat in Indian languages to readers of all age groups and languages. Our association with Audible is a further step towards using technology to revive age-old traditions and touch the lives of people.”
Commenting on the association, Shailesh Sawlani, Country Manager, India-Audible said, “We’re excited to collaborate with the National Book Trust, India, to bring the incredible richness of India’s literary heritage to life through audiobooks to a wide audience. Our goal is to inspire a new generation of listeners, and this collaboration is an important step in making literature more accessible to everyone, no matter their tastes or preferences. This collaboration reflects our shared commitment to building a culture of consuming books and celebrating the love of storytelling across India. We can’t wait for people to experience the beauty of Indian literature in a way that fits easily into their busy lives.”