Myntra Revives ‘Fashion Ki Adalat’ Campaign Ahead of Women’s Day
Bengaluru, Mar 6 : This Women’s Day, Myntra brings back ‘Fashion Ki Adalat’ with a more expansive lens on the idea of judgment, once again putting society’s expectations on trial. The previous edition broke barriers with its bold take on challenging conventional fashion norms, and with ‘Fashion Ki Adalat 2.0’, Myntra expands the narrative to reflect a broader set of experiences that shape how women are perceived. Featuring renowned actress and model Lisa Rani Ray, the film is set as a light-hearted courtroom spoof. The campaign uses wit and humour to highlight how women’s choices are constantly evaluated, redefined, and questioned across different stages of life. Bringing back the iconic Archana Puran Singh as the presiding judge, the film goes beyond fashion to capture a more enduring reality, reinforcing Myntra’s commitment to championing unapologetic self-expression.
Building on last year’s focus on judgments around fashion choices, Myntra’s ‘Fashion Ki Adalat 2.0’ shifts the lens, not just defending individual choices, but questioning the need to judge them at all. Every day, women encounter a steady stream of commentary that labels them as too bold, too plain, too much, or too little. While the words may change, the scrutiny remains at every stage of life. The campaign brings this to life in a relatable and thought-provoking tone, celebrating individuality as an evolving expression shaped by one’s own choices.
Speaking about the campaign, Monalisa Panda, Head of Social Media Marketing and Creator Ecosystem, Myntra, said,
“This Women’s Day, with ‘Fashion Ki Adalat 2.0’, we wanted to build on the conversation initiated last year. Through this campaign, we aimed to spotlight a reality many women experience, where self-expression is often met with unsolicited scrutiny throughout life. Fashion and beauty, at their core, are powerful reflections of individuality, yet they are frequently shaped by external expectations. At Myntra, our focus is on inspiring people to express themselves through fashion and beauty. By offering a diverse range of styles to meet the evolving needs of diverse customers and leveraging technology to make discovery more intuitive and personal, we aim to create an ecosystem where individuality is celebrated, and people feel confident owning their choices unapologetically.”