Lufthansa Group Airlines Leverage Apple AirTag for Smarter Baggage Handling

New York, 5 February 2025 – Lufthansa Group Airlines are introducing a new service for their passengers effective immediately. Lufthansa, SWISS, Austrian Airlines, Brussels Airlines and Eurowings are integrating the Apple AirTag location feature into their baggage tracing. Now, customers can use the new function to privately and securely share the location of their AirTag or Find My network accessory via the familiar digital channels of the baggage tracing service. The group’s airlines integrate this information into their systems accordingly and can therefore digitally support baggage tracking.

“Our digital products team, the ‘Digital Hangar’ with its approximately 1,000 experts, offers our customers new digital services, transparent information and support along the entire journey every month,” said Dieter Vranckx, Member of the Executive Board and Chief Commercial Officer of the Lufthansa Group. “The use of Apple AirTag data is one example of many ways in which we are continuously developing the customer journey of all our Group airlines due to innovative digital services.”

“Thanks to our app and website, passengers can now find solutions quickly and easily in the event of irregularities,” added Oliver Schmitt, Head of the Lufthansa Group Digital Hangar. “In particular, we have been able to achieve significant improvements in the last few months in the area of baggage tracing. The integration of our customers’ AirTag data opens up additional possibilities for us to act even more efficiently and quickly.”