Kingfisher Premium Packaged Drinking Water Joins Karan Aujla’s P POP Culture India Tour 2026 as Co-Presenting Partner

Feb 27: Kingfisher Premium Packaged Drinking Water from United Breweries Limited, part of the HEINEKEN Company, has announced its association as the Co-Presenting Partner of Karan Aujla’s P POP Culture India Tour 2026, reinforcing the brand’s commitment to its “Good Times” philosophy.

 This high-impact collaboration positions Kingfisher Premium Packaged Drinking Water at the heart of the tour’s on-ground and digital ecosystem, enabling immersive consumer experiences and meaningful brand engagement across India’s key cultural hubs.

As part of the partnership, Kingfisher has unveiled a series of three brand films featuring Karan Aujla, reimagining Kingfisher’s iconic Oo La La La Le O jingle across Afro, Punjabi, and Funk genres, bringing his signature sound to a fresh cultural interpretation of the brand’s Good Times legacy.

• Afro Film: Sets a relaxed jam session vibe, with Karan warming up, finding his rhythm, and delivering a smooth Afro-inspired rendition.

• Punjabi Film: Draws from his cultural roots with a high-energy Punjabi pop performance marked by confidence and commanding stage presence.

• Funk Film: Adds playful, contemporary beats that showcase Karan’s versatility while amplifying the brand’s epic Good Times spirit.

Together, these films blend spontaneous performance moments with music-led storytelling, strengthening Kingfisher Premium Packaged Drinking Water’s cultural equity and deepening its connection with young, expressive audiences.

Commenting on the partnership, Vikram Bahl, Chief Marketing Officer, United Breweries Limited, said:

“Music is a powerful cultural connector and a core passion point for our consumers. At Kingfisher, we have always believed in creating moments that unlock fun and bring people together. Through our three brand films with Karan Aujla, we are reimagining our iconic Oo La La La Le O jingle across different music styles, bringing a fresh cultural expression of Good Times to life. Our association with Karan Aujla’s P POP Culture India Tour allows us to integrate this philosophy seamlessly into one of the most exciting music movements in the country today.”

Karan Aujla, Global Music Artist, shared:

“Partnering with Kingfisher was destiny. Music and celebrations have always been part of our DNA, and it felt magical being part of the Good Times! Reimagining ‘Oo La La La Le O’ in my own style across different sounds and genres was a real creative high. Respecting the legacy while keeping it fresh was key. It’s not just a remake — it’s a new vibe. Look out for your King of Good Times at the P POP Culture Tour hitting your cities soon.”

The P POP Culture India Tour 2026 will travel across key cities:

• Delhi: 28 February

• Mumbai & Pune: 3 March

• Chandigarh: 14 March

• Indore: 21 March

• Bengaluru: 29 March

• Kolkata: 3 April

• Jaipur: 5 April

• Lucknow: 10 April

With this partnership, Kingfisher Premium Packaged Drinking Water continues to celebrate music, creativity, community, and unforgettable Good Times. Fans can watch the brand films across Kingfisher’s official digital and social media platforms.