KICA Powering Women’s Prep for Hyrox Delhi – One of the World’s Toughest Fitness Races
New Delhi, July 21, 2025: Indian activewear brand KICA quietly made a bold move at HYROX Delhi this July, empowering everyday Indian women to compete in one of the world’s toughest fitness races. While the global high-intensity event made its India debut, KICA stepped in behind the scenes, not with a campaign, but with belief.
Empowering women through movement isn’t just a motto for KICA, it’s a mission the homegrown activewear brand actively puts into action. A group of women, each on her own unique journey, training to take on the challenge. These weren’t professional athletes. They were women juggling work, life, and personal goals showing up for themselves in a big way. And Kica wanted to show up for them.
In an unannounced but deeply intentional gesture, KICA chose to support these women by providing performance wear for race day. They were given the freedom to choose from KICA’s signature performance sets, pieces designed to move with them, not against them. It wasn’t about product placement; it was about presence. One less thing to worry about, and one more reason to feel confident at the starting line.
This initiative reflects KICA’s ongoing commitment to support women wherever they are in their movement journey whether it’s a walk, a workout, or a world-stage event. Given the race’s physically demanding format, the moment aligns perfectly with KICA’s “movement-first” brand ethos.
At its core, the initiative champions everyday women preparing for big moments; not just pros, but women balancing training with the demands of real life. KICA’s involvement marks a powerful step in its journey: from celebrating everyday movement to building high-performance credibility.
By tapping into the raw energy of race day, real stories, and gear that’s made to move, KICA continues to live out its mission of empowering women through movement.
This quiet but intentional gesture not only reinforces KICA’s performance capabilities but deepens its community-driven philosophy: that movement is not defined by pace or power, but by participation, joy, and intention.