How Doritos Reimagined Holi with a Bold, Interactive Water Balloon Experience

New Delhi, 19th March, 2025: This year Doritos redefined the experience by transforming a well-known Holi tradition into an engaging, high-energy game. At Galleria Market, Gurgaon, the brand introduced a larger-than-life, target-based activation, where participants tossed water balloons towards the iconic Doritos logo—bringing the thrill of Holi in a bold new way.

The activation relays the simple belief – “This Holi gubbare logon pe nahi, logo pe barsao”. While the excitement of throwing water balloons is undeniable, being on the receiving end isn’t always fun. Doritos flipped the script, shifting the focus from people to its bold, triangular logo, ensuring the celebration remained high-energy, inclusive, and just as thrilling.

Doritos additionally infused its signature boldness into Holi by making the logo come alive—each successful splash triggered a dynamic colour change, amplifying the festive energy and turning every water balloon throw into a celebration. Participants were met with cheers and excitement, proving that Holi’s spirit of fun and play can be just as electrifying.

Speaking about the campaign, Aastha Bhasin, Marketing Director – Kurkure® & Doritos, PepsiCo India said: “Holi is a festival of joy, and Doritos wanted to elevate that joy to the next level. We wanted to take the playful spirit of the festival and give it a fun, new twist. With this OOH activation, we created a space where people could enjoy the thrill of colour play in a way that brings everyone together. No one enjoys being caught off guard, but everyone loves a great shot—so we turned Holi into a game, making every throw more exciting and every celebration even bigger.

“Doritos as a brand has always been about engaging and encouraging your playful side and with Holi around the corner we wanted to create a platform where everyone could enjoy the thrill of colour and water ballons without any harm. With that in mind, we have created this interactive experience turning the iconic Doritos triangular logo into a target. “Gubbaare Logon pe nahi, Logo pe barsao” turns the celebration of Holi into a high-energy, all-fun, no-fear celebration where every throw lands right, every hit feels like a win, and the spirit of Holi stays as bold as ever.” Vikram Pandey, Chief Creative Officer, Leo – South Asia.

Doritos has always championed bold experiences, and this activation gave Holi an interactive twist. Instead of random bursts of colour, participants engaged in a structured, competitive, and entertaining challenge, making every throw count.

The Doritos OOH activation quickly became a crowd favourite. People eagerly embraced the new experience, with many sharing their excitement: “It was an absolute blast! Holi is always about colour, but this added a whole new level of excitement. We kept at it, cheering each other on, and trying to land the perfect shot on the logo!” – Alankrita Mohapatra, Participant.