Harvesting Bigger Savings: Flipkart Wholesale Launches Makar Sankranti and Lohri Sale for its Members
Hyderabad, Jan 13: Flipkart Wholesale, the digital B2B marketplace of India’s homegrown Flipkart Group, announced the launch of its ongoing Makar Sankranti and Lohri Sale for its members between January 04 to January 15, 2026. Aimed at boosting profits with bigger savings at lower quantities, the festive sale brings together compelling value-led offers across Flipkart Wholesale’s physical stores and online platform.
Celebrating the spirit of the harvest season, Flipkart Wholesale has introduced the Lohri Super Sale and Makar Sankranti Sale to deliver on the promise of ‘Harvest Savings with Every Purchase.’ These events offer members substantial savings of up to 80% across essential categories, including FMCG, food and beverages, personal care, home care, and general merchandise. Built around high-impact value constructs such as Buy 1 Get 1 deals, Hero offers and Brand Bill Busters offers, these sales are curated to deliver higher savings even at lower purchase quantities. This enables members to stock up efficiently on a wide assortment of national and regional brands, allowing them to optimize inventory and maximize margins during the peak festive buying period.
Attractive cashback offers and gifting options have also been introduced to build loyalty and repeat purchases. Adopting a digital-first approach complemented by store-focused campaigns, the sale is supported by strong in-store visibility, targeted and personalised communication to drive deeper engagement across channels.
As part of the sale, members can also benefit from special payment and loyalty offers, including cashback on select digital payment modes and exclusive coupons for new and existing e-commerce users. These initiatives are aimed at making the shopping experience more rewarding while driving sustained engagement across channels.
With a combination of competitive pricing, festive merchandising, and targeted marketing, The Flipkart Wholesale’s Makar Sankranti and Lohri Sale is designed to provide strategic value to kirana partners, HoReCa, and other business members, empowering them to better meet consumer demand during the festive season.