Government Boosts India’s Toy Industry with INR13,000 Crore PLI Push, Reinforcing ‘Make in India’ Vision

By Mr. Aditya Krishnakumar, Co-founder, BIDSO 

“The Government has demonstrated a clear and consistent commitment through its National Action Plan for Toys, reinforcing confidence within the industry. The 2025 Budget further strengthened this momentum — bringing renewed optimism with its focused thrust on transforming India into a global hub for high-quality, self-sufficient toy manufacturing. The recent reports of a proposed incentive program with an estimated outlay of ₹13,000 crore (approximately USD 1.5 billion) under a potential Production Linked Incentive (PLI) scheme further underscore a strong policy commitment to the sector’s growth. We are eagerly awaiting further developments in the upcoming Union Budget — whether through the PLI scheme or other targeted manufacturing incentives — as such initiatives will play a pivotal role in fostering toy manufacturing clusters, enhancing workforce skills, and building a sustainable ecosystem for producing globally competitive toys that truly embody the spirit of the ‘Made in India’ brand.”