Go5 Incorporation Expands Portfolio with Launch of BLUNT
New Delhi, India – 23rd June 2025 – Go5 Incorporation, the powerhouse behind innovative D2C brands like TecSox, TecMarx, and Deal99.in, has announced the launch of its latest venture BLUNT, a premium-yet-accessible audio brand designed for India’s modern youth. Built with an attitude-first philosophy, BLUNT delivers high-performance audio devices that double as a personal style statement.
BLUNT marks a strategic shift for Go5 Incorporation, entering the emotionally-driven, culture-first consumer tech segment. Unlike traditional brands that prioritize utility, BLUNT is designed to speak to creators, college-goers, gamers, and hustlers who see audio as an extension of their identity.
Puneet Gulati, Founder & Promoter of Go5 Incorporation said “We saw a cultural gap where most affordable audio products were either plain functional or overpriced lifestyle gear. BLUNT was born to challenge that. It’s gritty, raw, and real just like its audience.”
The brand debuts with a focused lineup in the personal audio category, including wireless neckbands, TWS earbuds, wired earphones, and Bluetooth speakers. Each product features punchy audio profiles, deep bass, crisp vocals, and unique design language matte black finishes, industrial accents, and LED lighting that appeals to the sensibilities of Gen Z and young millennials. Ergonomics, quick charge, and long battery life are baked into the DNA of every product, ensuring the performance lives up to the aesthetic.
BLUNT also signals Go5’s commitment to culturally relevant branding. Drawing inspiration from streetwear, indie music, underground hip-hop, and gaming culture, BLUNT is more than a tech product, it’s an attitude. It represents India’s new wave of self-expression and individuality, offering consumers audio gear that matches their energy.
The launch follows Go5’s strong performance with TecSox, which has become a trusted name in mobile accessories, smart gadgets, and home utility electronics. With over 59 SKUs and a footprint across 15,000+ pincodes in India, TecSox has achieved a run rate of 1 million units with a low product return rate of under 2%. This foundation allows BLUNT to hit the market with both scale and consumer trust.
While Go5’s other brands focus on affordability and utility, BLUNT sets itself apart by delivering bold design, powerful sound, and an unapologetically honest voice. It’s aimed at a generation that doesn’t just want tech they want tech that resonates with their lifestyle.
With BLUNT, Go5 Incorporation is not just selling audio products, it’s building a cultural identity that turns every headphone, neckband, or speaker into a personal statement.