Global survey reveals clean restrooms are now essential to winning repeat customers
MetrixLab research shows 100% agree dirty restrooms reflect poorly on the establishment, with the #1 contributing factor to dirty restrooms being paper towel mess.
EAST LONGMEADOW, Mass. –In the post-pandemic world, restroom cleanliness has become a critical part of the customer experience, especially in restaurants and other high-traffic facilities. A clean restroom reinforces confidence in an establishment, while a dirty one can quickly impact repeat business.
Excel Dryer, Inc., a leader in touchless hand drying technology, partnered with global market research firm MetrixLab to conduct an unprecedented international study, Post-Pandemic Perceptions of Commercial Restrooms. The survey gathered insights from more than 4,000 participants across the United States, Europe and Asia, including restaurant owners, facility managers, architects, design professionals and consumers.
The results revealed three universal truths across all demographics and regions:
- Cleanliness and hygiene are the number one concern in commercial restrooms
- 100% agree that a dirty restroom reflects poorly on an establishment
- #1 contributors to a dirty restroom are paper towels on the floor and overflowing trash cans
- 80% of respondents said they would not, or might not, return to a restaurant with a dirty restroom.
“Restrooms are a direct extension of the guest experience,” said William Gagnon, executive vice president and COO of Excel Dryer. “A dirty restroom experience directly affects a business’s bottom line and works against customer retention. XLERATOR hand drying solutions are the simple answer to what’s been identified as the #1 contributing factor: paper towels.”
Facility managers and restaurant owners reported increased restroom usage, stronger demand for touchless features and greater awareness of how restroom conditions affect customer loyalty. All agreed that compared to paper towels, touchless hand dryers are more hygienic, lower maintenance and more cost-effective over time.
With 75% of U.S. consumers now washing their hands up to 10 times per day, restrooms must keep up with higher expectations and heavier traffic. Excel Dryer continues to support restaurants and facilities with high-efficiency hand dryers featuring adjustable controls, improved motor technology for longer life and optional electrostatic HEPA (eHEPA®) filtration for added hygienic protection.
