From Jewellery Boxes to Property Deeds: Women Embrace Real Estate

In recent years, there’s been a clear shift in investment preferences among young professional women. While gold jewellery has traditionally symbolized security and wealth, many women today are choosing to invest in real estate, favouring property ownership over gold.

In Kolkata, the residential real estate market saw strong demand in 2023, boosted by a continuing stamp duty rebate. Sales volume rose by 16% compared to 2022, with 14,999 residential units sold, marking a significant recovery from the 10% decline in 2022 compared to 2021. Additionally, the sale of properties priced between Rs 5 million and Rs 10 million surged by 71% year-on-year, highlighting a growing interest in mid-range properties.

Historically, gold has been seen as a safe investment, especially in Indian culture, where it represents financial security and social status. However, as financial goals evolve, young women are reassessing their investment strategies. Real estate has become a popular option, offering benefits such as long-term appreciation, rental income, and tangible assets that provide stability and independence.

A recent survey by Anarock Realty Consultant found that 23 out of 100 homebuyers are women, up from 18 in the previous survey. According to CIBIL, women borrowers are expected to grow at a 19% CAGR over the next five years.

“Recent trends show aggressive investments in property, the value of which appreciates over time while providing stable rental income, thus creating a viable, secure asset,” said Mr. B.P. Singh Roy, COO – Sales & Marketing of Keventer Realty. He added that with the evolving professional landscape and increasing financial independence, women are becoming a significant force in the real estate market. “At Keventer Realty, we celebrate the rise of women not only as homemakers but also as a new class of homebuyers making informed decisions and fulfilling their dreams,” Mr. Singh mentioned.

“West Bengal is experiencing steady growth, indicating diverse development across various sectors,” said Mr. Sidharth Pansari, President of Credai Bengal and Managing Director of Primarc Projects Ltd., emphasizing the impact of government reforms like GST and tax changes.

“Increased access to financial resources and information has empowered women to make informed investment decisions,” said Aidrila Bagchi Mukherjee, a young banker. “Property ownership provides long-term security, both financially and personally. It acts as a hedge against inflation and economic uncertainty, ensuring a stable asset base, with tax advantages like deductions on mortgage interest, property taxes, and depreciation.”

Anindita Chatterjee, a school teacher from the city who invested in property in Tollygunge, remarked, “Real estate is often considered a stable investment, with property values generally appreciating over time. Unlike gold, which can be volatile, property offers a more predictable return on investment.”