Dreamscape Media and Makematic Forge Strategic Alliance to Amplify Crayola’s Unreleased Children’s Video Titles
Holland, OH (March 21, 2024) — In a strategic collaboration, Dreamscape Media and Makematic have joined forces to propel Crayola’s previously unreleased children’s video titles into the forefront of the entertainment landscape. This dynamic partnership signifies a synergistic convergence of creativity and education.
Dreamscape Media, a distinguished player in children’s video programs, possesses an extensive catalog of innovative children’s video titles recognized for their educational impact.
Crayola, an iconic brand synonymous with creativity since 1903, brings its rich legacy to this strategic collaboration. With a diverse portfolio encompassing art tools, education resources, toys, and children’s digital platforms, Crayola has been a stalwart in shaping creative play for generations.
In this strategic partnership, Dreamscape Media collaborates with Makematic, a leading creative content agency renowned for its expertise in developing engaging educational videos. Makematic’s strategic involvement adds a layer of sophistication to the collaboration, ensuring that the unreleased video titles not only captivate audiences but also serve as a valuable educational resource.
“Crayola’s mission is to help parents and educators raise creatively alive children. For more than 120 years the company has offered practical resources that inspire more creative moments that engage children’s curiosity and deepen their learning,” states Cheri Sterman, Senior Director, Crayola Education.
The following strategic video titles, produced in collaboration with Makematic, are poised to make their debut in the library market in April 2024:
Crayola Create to Learn: Providing children with valuable skills in using the arts elements of line, shape, color, and pattern to express their curiosity and develop collaboration skills.
Crayola Family Projects: Encouraging curiosity, imagination, open-mindedness, persistence, and a growth mindset, families engage in strategic activities designed to explore various paths to STEAM careers.
Crayola STEAM: Featuring Crayola STEAM Teams composed of scientists, tech experts, engineers, artists, and mathematicians, this strategic video showcases problem-solving in real-world scenarios, emphasizing innovative approaches to real-life problems.
“We are excited to forge this strategic collaboration with Crayola, a brand synonymous with creativity,” states Branden Tinsler, Video Acquisitions & Product Manager at Dreamscape. “This partnership with Makematic enables us to elevate our commitment to children’s content, providing families with strategic and educational video experiences.”
All strategic Crayola and Dreamscape video titles will be accessible in libraries and on digital library platforms like hoopla digital.