Digitisation of small businesses in India

The success of the e-commerce enterprises had already demonstrated the necessity of a digital presence for organisations. This transition has been sped up by the COVID-19 pandemic. By 2030, the national association of software and services firms and technopark advisors predict that India’s retail industry will be worth roughly 1.5 trillion dollars.
Startups are playing a significant role in helping small retailers compete against online businesses, whether it be by organising their business processes or assisting them in engaging customers in the
the same way that larger e-commerce players do.
According to the founder of eWards, Abhishek Mimani stated, “At eWards, we work with thousands of
small businesses, assisting them with technical solutions to centralize all their transactional and customer data. We provide them with a tool to analyze as well as engage their customers using our
platform. This gives them a chance to compete with the marketing strategies being implemented by the large format online retailers. We have witnessed an average of 15% boost in revenue for the
clients who use our system.”
Marketing is becoming more complex as a result of the introduction of online communication
channels. SaaS startups like eWards offer a platform for small and medium-sized businesses to
optimize their marketing strategies using a complete line of technological products and digital
marketing solutions. “As a one-stop-shop, we have observed how small businesses can implement
their ideas and execute them without having to spend significant amounts of their time coordinating
with different players,” Mr. Mimani adds.
Most mid-sized and small-scale firms struggle to find suitable resources at a reasonable price. Today’s
SaaS-based businesses are supplying them with solutions to optimize their work at extremely affordable rates in this situation. Going forward, the future seems promising for entrepreneurs who are striving to provide tech-based solutions to small and medium-sized businesses due to the declining cost of mobile phones and the extremely affordable data charges. The use of these technologies has been accelerated by the COVID-19 pandemic, helping to level the playing field for small and medium-sized firms.