D2C brand Rabitat secures INR 40 Cr funding in Series A, and poised to lead parenting essentials market
New Delhi, June 23, 2025 : Rabitat, a leading homegrown D2C brand for kids’ drinkware and foodware products, has raised ₹40 crore (~USD 5 million) in Series A funding. Known for its focus on safety, design aesthetics and high functionality, Rabitat is quickly becoming a go-to for modern Indian families in getting their sippers, bottles, and lunch boxes.
The round, completed in two tranches, was led by RPSG Capital and DSG Consumer Partners, and further saw participation by family houses such as Capital A, Accurize Syndicate, Flair Writing Family Office, Eagle Venture Fund, AG Ventures, as well as reputed angels and founders such as The Souled Store founders (Vedang Patel, Harsh Lal & Rohin Samtaney), LivSpace founders (Ramakant Sharma & Sourabh Jain), and Ankit Nagori (Curefit). Accurize acted as the exclusive financial advisor, and legal advisory was led by Antares Legal.
“We’re grateful to see so many parents choosing Rabitat, with over 2 lakh families bringing our products into their homes,” said Sumit Suneja, Co-Founder & CEO of Rabitat. “With a total addressable market estimated at ₹27,000 crore ($3.3 billion), the opportunity in kids’ drinkware and foodware products is massive and growing. This capital will fuel our next phase of growth where we will strengthen partnerships with Indian manufacturers and launch thoughtful new designs as well as build deeper trust with our customers. We thank all our incoming investors for their trust and for supporting our mission to build an aspirational, trusted brand in India’s food contact products market.”
As India’s parenting market grows rapidly, categories like kids’ drinkware and foodware are seeing the biggest shift. This is being driven by parents who demand products that are safe, smart, and suited to everyday life.
“We’re not just building products. We’re building a brand that truly solves for the well informed and deeply conscious parents of today.” added Siddharth Suneja, Co-Founder & Chief Business Officer. “Our products are high quality, durable, made with BPA – free non-toxic premium materials as well as aesthetically pleasing and fun for kids. As founders that are parents, in many ways, we are solving for our own problems and concerns.”
“Sumit and Siddharth understand the pulse of India’s new-age parents and are building Rabitat at the intersection of safety, design, and everyday utility. This category is still underpenetrated and is calling out for new players to drive innovation and not just follow existing trends. We’re confident that Rabitat will be the trusted brand of choice for more and more Indian families looking for safety and aesthetics, and we’re excited to be part of that journey.”- Abhishek Goenka, Managing Partner, RPSG Capital Ventures
“At DSGCP, we back founders solving real consumer pain points with product-first thinking and disciplined execution. Rabitat is building for informed parents who care deeply about what touches their child’s food—prioritizing safety, durability, and thoughtful design. With BPA-free materials and globally certified standards, Sumit and the team are creating products that parents trust and kids use every day. With this clarity of purpose, we believe Rabitat will define this large, sleepy category—not just participate in it” – Hariharan Premkumar, Partner DSG Consumer Partners