Crayons Enters Cricket Arena as Co-Owner of New Delhi Tigers Franchise in DPL T20 Season 2
New Delhi, 29th July 2025: Crayons Advertising, one of India’s leading independent agencies, known for its creative excellence and strong client partnerships is proud to announce its official entry into the world of professional cricket through a consortium acquisition of the New Delhi Tigers franchise in the much-anticipated Delhi Premier League T20 – Season 2 (DPLT20). This marks a significant milestone in the company’s journey of fostering deeper community engagement, championing youth talent, and celebrating India’s sporting spirit.
The New Delhi Tigers will be spearheaded by marquee players Himmat Singh and Prince Yadav—two dynamic cricketers with a proven track record and deep roots in Delhi’s cricketing ecosystem. Their inclusion sets the tone for an exciting and competitive season as the team prepares to roar onto the pitch with energy, strategy and passion.
The DPLT20 is set to kick off on 2 August 2025, with the New Delhi Tigers playing their debut match on 3 August at the iconic Arun Jaitley Stadium in New Delhi. The stadium will once again serve as a bustling epicentre for cricket fans, bringing the magic of T20 cricket closer to home for thousands of Delhiites.
Backed by Perfect Pitch Events & Sports, the DPLT20 has rapidly evolved into a marquee platform that blends high-octane cricket with mass entertainment. After a hugely successful inaugural season featuring over 400 male players, 80 female players, and millions of views across social media and streaming platforms, Season 2 is expected to raise the bar with even more action, emerging stars, and unparalleled local fan engagement.
Crayons’ decision to invest in the New Delhi Tigers aligns with its larger vision of nurturing regional pride and empowering young talent. By entering the cricketing fold, the company hopes to champion the spirit of competition, teamwork and perseverance—values it has stood for over the years through its creative endeavours.
Speaking on the occasion, Ashraye Lalani – Director Technology and Growth, Crayons Advertising said: “Cricket is not just a game in India—it is a national obsession and a unifying cultural thread. By stepping into this dynamic arena through the New Delhi Tigers, we are bringing the same creative energy and purpose-driven focus that define Crayons as a brand. Our aim is to foster talent, ignite city pride, and offer cricket fans an unforgettable sporting experience.”
Crayons is already deeply rooted in the sporting ecosystem through grassroots initiatives driven by the Crayons Academy for Skills and Excellence—which recently launched India’s first Joe Root Academy—the move reflects Crayons’ growing commitment to talent development and sporting excellence. This acquisition also signals a strategic foray into media inventories available through regional cricket leagues, including Prime TV and OTT slots, thereby strengthening Crayons’ media presence and giving a fresh boost to its Out-of-Home (OOH) division.
With marquee players leading the charge and a passionate ownership team behind the scenes, the New Delhi Tigers are ready to make their mark in one of the most exciting regional T20 leagues in the country. Crayons looks forward to painting a vibrant chapter in Delhi’s cricketing story—one match-winning performance at a time.