Citykart Launches “Band Baja Budget” Campaign for Stress-Free Wedding Shopping
16th May, 2025: With wedding season in full swing, Citykart has launched its “Band Baja Budget” campaign to bring some much-needed relief to families trying to balance dreams and budgets. Blending festive cheer with practical value, the campaign is grabbing attention with on ground activations/innovative execution at the striking bus shelters, store window, in-store danglers, leaflets, etc designed to look like a traditional wedding mandap. This innovative display brings the magic of a wedding celebration into everyday public spaces, making the season feel special for all.
At its heart, the campaign is Citykart’s way of standing beside families who want to celebrate without compromise. Weddings often stretch budgets, especially for middle-income households. To ease that burden, Citykart is offering 40% off* on sarees, guaranteed cashback on every purchase, and a combo deal that includes essentials like a trolley bag, dinner set, dry iron, or water jug for gifting purposes.
“Our ‘Band Baja Budget’ campaign supports the aspirations of every household preparing for a wedding,” said Sudhanshu Agarwal. “We know what weddings mean in our culture: joy, family, tradition. But we also know the pressure it puts on everyday people. Through this campaign, we want to say: you don’t need to choose between celebration and savings. With Citykart, you can have both. We’re here to make wedding shopping joyful, affordable, and accessible for everyone.”
The wedding mandap-themed bus shelters has become a conversation starter, creating buzz among locals and building a deeper connection with the community. Inside stores, customers are welcomed by festive window displays, themed decor, and curated product clusters that bring the wedding vibe alive. Digital platforms are also amplifying the campaign, ensuring families across the region know where they can shop smart this season.
Citykart is one of India’s leading value fashion retailers, offering stylish yet affordable fashion and home essentials. With a strong presence across UP and Bihar, Citykart continues to serve millions of customers in tier 2 and 3 cities, staying true to its promise of quality, affordability, and trust.
Through “Band Baja Budget,” Citykart is turning wedding shopping into a celebration. One that respects both tradition and the realities of a family’s budget.