Betterhalf.ai’s exclusive AR filter ‘My Future Partner’ crosses 1Bn impressions on social media
India, 4th March 2022: Betterhalf.ai – India’s first and only matrimony app designed for urban Indians without the direct involvement of parents – has reached a whopping 1 billion impressions on its viral AR filter “My Future Partner.” Launched last year, the AR filter is a part of the company’s aggressive marketing strategy that significantly boosted the brand’s social media engagement.
The Instagram filter uses Augmented Reality and predicts the profession of one’s future life partner. It was deployed on Instagram at zero marketing cost and has created a buzz globally. Along with the “My Future Partner” filter, the company is also publishing two filters each month as a part of their AR Instagram Campaign. Betterhalf.ai creates filters that revolve around the themes of love, marriage, relationships, etc.
Incepted in 2016 by Rahul Namdev and Pawan Gupta, Betterhalf.ai is India’s first and only matrimony app that involves zero parents’ intervention and focuses solely on behavioural matchmaking. Leveraging AI and true-compatibility criteria, the app helps users find their future life partner based on their likes, dislikes, interests, preferences and compatibility. The app employs advanced technologies and a progressive mindset to enhance the user experience in the Indian matrimony market.
Delighted with the milestone achieved, Pawan Gupta, Co-founder of Betterhalf.ai said, “We are ecstatic with the love and response people have given to our AR filter. We wanted to provide young Indians with a chance to seek a true connection and enjoy themselves at the same time. In only a few weeks the filter began to gain momentum globally among users and influencers and before we knew it the filter hit the 1 billion mark. It has created phenomenal brand awareness and response without having to spend a single penny to market it.” “People find our content so relevant to them that without any paid promotion we have crossed this milestone”, he added
The AR filter attracted the attention of users from across the globe. It has 38% users based in India while the remaining 62% users belong to countries like Indonesia, The United States of America, Turkey, etc. The filter is still being widely used on Instagram and has received 16.4Mn impressions in the past 7 days. In addition, it has gathered 19.9 Mn captures and 86.4 Mn opens across Instagram and Facebook.
As a result of the successful AR Instagram Campaign, the company witnessed a steady increase in its Instagram followers and around 77k reels were published by individuals using the filter.