ASUS strengthens pan India retail strategy with the launch of Pegasus Hybrid Store in Bangalore
Karnataka, Dec 23: As a step towards strengthening the brand’s retail footprint across the country, ASUS India, Taiwanese tech giant today announced the launch of Pegasus hybrid store in Bangalore. The new store is spread across 600 sq. ft. and is set to host an extensive range of electronics and computer hardware, including the ASUS flagship products such as Vivobook, Zenbook, Republic of Gamers (ROG) laptops, Gaming Desktops, All-in-One Desktops, and accessories. This is the first ASUS Hybrid Store and with this launch it takes the total count of 15 stores by ASUS in Bengaluru. The store aims to provide premium experience for the customers with laptops placed in demo zones to experience. To make the experience much better, dedicated ASUS Solution Expert (ASE) will be engaging with the customers for any of their queries.
Talking about the expansion, Arnold Su, Vice President, Consumer and Gaming PC, System Business Group, ASUS India, said, “We are delighted to announce the expansion of our retail footprint in India. Karnataka, being a vital market for us, the inauguration of the new brand store in India’s Silicon city, Bangalore, will play a pivotal step towards empowering consumers across different regions of the country with a unique experience of our latest innovation. With a strategic retail expansion approach, we will continue to create more interaction and new touchpoints for our users.”
As part of its broader retail strategy, ASUS aims to significantly scale its offline presence across metros, tier 1, tier 2 and tier 3 cities in the coming year. The company is committed to making its products more accessible by expanding exclusive brand outlets and strengthening its partnership with multi-brand retail stores. This aggressive retail expansion plan is designed to ensure that customers not only have better accessibility to ASUS’s wide product portfolio but also get an enhanced, hands-on experience with the latest innovations.
Address of the retail store: Asus Pegasus Store- Systech IT Solutions – G-19, Lower Ground Floor, Phoenix Market City, Whitefield Main Road, Devasandra Industrial Estate, Mahadevapura, Bengaluru, Karnataka 560048