ASUS strengthens pan India retail strategy with the launch of an Exclusive Store in Ahmedabad
India, February 2022: As a step towards strengthening the brand’s retail footprint across the country, ASUS India, a Taiwanese tech giant today announced the launch of an exclusive brand store in India’s first World Heritage City, Ahmedabad. Located at the heart of Maninagar, the new exclusive store is spread across 450 sq. ft. and will feature the company’s entire gamut of consumer laptops, ROG laptops, and other accessories under one roof. The exclusive store was inaugurated on February 3rd, a befitting testament to ASUS’s vision of its retail presence in India.
Talking about the expansion, Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India, said, “We are delighted to announce the expansion of our retail footprint in India. Gujarat being an important market for us, the inauguration of the new brand store in Ahmedabad will play a pivotal step towards empowering consumers across different regions of the country with a unique experience of our latest innovation. With a strategic retail expansion approach, we will continue to create more interaction and new touchpoints for our users.”
The new outlets take the mark of the brand’s total premium AES retail stores to 18in Gujarat, and 6th in Ahmedabad. The stores feature innovative demo zones to offer a premium experience and service to the consumers. They will create an interactive journey for the consumers by providing them with the first-hand feel of some of the most advanced and brand’s latest gaming and lifestyle products, ranging across PC’s, desktops, and a wide range of accessories.
Address of the retail store: Shop No 2, Utsav Complex, near HDFC Bank, Maninagar Cross Rd, Maninagar, Ahmedabad, Gujarat – 380008