Anastasia Beverly Hills Unveils ‘The Unfiltered Brides’ Spotlighting Real Brides, Real Moments, and Real Results

New Delhi, Dec 16:  Anastasia Beverly Hills (ABH), the iconic global beauty brand known for its artistry-driven approach, announces the launch of its new wedding campaign celebrating the intimate, emotional, and joy-filled “getting ready” moments shared between brides and their makeup artists. This campaign spotlights genuine bonds, real transformation moments, and the trusted ABH products that have become staples in every bridal kit.

Rooted in authenticity, the campaign brings together celebrated makeup artists who have long loved and organically championed ABH products on real brides. Recognizing their influence and artistry, ABH partnered with Cherry Deol, Pooja Khurana, and Bianca Louzado, along with a diverse set of regional MUAs, to hero the beauty of Indian weddings through their expert lens.

Speaking on the campaign, Medhavi Nain, GM Marketing, House of Beauty, said, “Every time I scroll through the content created by makeup artists across the country, I notice one constant ‘Soft Glam’ palette. It shows up in almost every video, every tutorial, every bridal transformation. That’s when it truly hit me: our products aren’t just part of the conversation; they’re a part of the artist’s craft. Seeing MUAs naturally gravitate towards ABH’s hero essentials reaffirmed how deeply loved and trusted these products are within the community,”

“By collaborating with the country’s leading MUAs and showcasing transformations on real brides, we’re strengthening trust and delivering what today’s bridal consumer expects from a luxury beauty brand i,e, products which delivers their aspirational bridal look,  . As we move forward, we aim to partner with more leading makeup artists to further deepen our presence in the bridal beauty space.” She added.

To mark the campaign launch, ABH unveiled three in-depth, tutorial-led wedding looks – Bridal, Mehndi, and Cocktail, each created using the brand’s most loved essentials. Additionally, through other regional artist collaboration, the campaign beautifully captures the candid laughs, the quiet emotional moments, the shared jitters, and the artistry that go into creating a bride’s look on her most important days. It reinforces ABH’s commitment to supporting professional makeup artists and celebrating their pivotal role in shaping modern bridal beauty.

At a time when the wedding economy is becoming increasingly experience-led, brides are seeking credibility, relatability, and real results; this campaign meets that shift head-on with authentic, impactful content that speaks to what the modern bride truly values.

The campaign is now live across Anastasia Beverly Hills India’ digital platforms and will be amplified through content partnerships, social storytelling, and MUA-led bridal education throughout the wedding season.