Admatazz and BrandMusiq Join Forces to Revolutionize Digital Content with Innovative Sonic Branding
Mumbai, Nov 21st: Admatazz, an independent creative group powered by media, technology, and a scientific approach, has announced a strategic partnership with BrandMusiq, India’s pioneering sonic branding agency, to embed distinctive sonic identities into everyday digital content. The collaboration enhances Admatazz’s evidence-based approach by integrating custom audio assets across high-volume formats where brands engage most—social media posts, performance creatives, and short-form videos.
BrandMusiq, credited with creating the term ‘MOGOR’ (musical logo), has developed sonic identities for leading Indian, Asian, and global brands, including HDFC Bank, Air India Express, Zomato, Amazon Pay, Asian Paints, Kraft Heinz (SE Asia), Income Insurance (Singapore), Mastercard (Global), and 7 Up (Global).
In an era where sound is a powerful Distinctive Brand Asset think Netflix’s “Tudum” or McDonald’s “I’m Lovin’ It” many brands still rely on generic stock audio for everyday content, limiting brand recall and memory-building. This partnership addresses that gap by allowing brands to replace stock music with emotionally intelligent, ownable MOGOR audio assets crafted specifically for daily digital content.
Key capabilities introduced through the collaboration include:
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Social-First Sonic Libraries: Custom banks of short-form MOGOs®, transitions, and music beds tailored for reels, shorts, static-to-motion posts, performance ads, and creator-driven edits. These assets ensure consistent, recognizable sound signatures across all daily content formats.
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Brand Experience Sound Libraries: Curated sonic elements for offline environments such as events, retail spaces, IVR systems, HR communications, podcasts, and product demos, enabling end-to-end brand consistency across digital and physical touchpoints.
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Evidence-Led Distinctiveness: Aligned with Admatazz’s scientific approach to marketing, these sonic assets enhance mental availability, recall, and fluent encoding, helping brands stand out in cluttered digital spaces while reducing dependence on generic stock audio.
“This partnership bridges a critical gap in how brands use sound,” said Yash Chandiramani, Founder & Chief Strategist, Admatazz. “Distinctiveness is built through consistent brand assets, and audio is one of the fastest ways to enter memory. By integrating BrandMusiq’s sonic expertise with our digital-first content approach, brands can now sound unmistakably themselves across every reel, ad, and short-form format—elevating daily content from visually consistent to sonically distinctive.”
Rajeev Raja, Founder & Soundsmith, BrandMusiq, added,
“Iconic sonic identities are only impactful when applied consistently at scale. Admatazz’s scientific, digital-first approach is the perfect complement to extend sonic branding beyond high-budget campaigns and into everyday content, making the brand’s audio identity a daily asset rather than a yearly exercise.”
Through this collaboration, Admatazz reinforces its commitment to distinctiveness-led marketing, enabling brands to build memory structures not just visually but sonically across the platforms where consumers spend the most time.