Ace Blend, Organic Tattva & More Get YCL Nod from Luke Coutinho
28th April 2025, Mumbai: Select products from Ace Blend, Organic Tattva, and Wellbeing Nutrition, among others, receive the ‘Pink Tiger’ stamp of approval for ingredient transparency and clean-label integrity. These brands have been verified by Luke Coutinho’s You Care Lifestyle (YCL), which independently assesses products through third-party lab testing for ingredient quality and clean formulation.
YCL is a platform founded by Luke Coutinho, an integrative and lifestyle medicine expert who aims to build a clean food chain. The Pink Tiger stamp is a mark of assurance and integrity for clean, trustworthy ingredients aligned with the Indian food ethos and conscious lifestyle choices. Furthermore, recipients of the Pink Tiger stamp include Orange Health Labs and products from Naturaltein, Sarthak Satvik, Cosmix, Pod Nutrition, Protuff, Trexgenics, and Aevo, reinforcing a growing shift towards transparency in the wellness and nutrition space.
To meet rising consumer demand for authenticity, YCL independently verifies through rigorous third-party lab testing to assure quality, ethical formulation, and full ingredient transparency. The testing process involves random batch evaluations, ingredient analysis, and label accuracy. Each verified product carries a scannable QR code, allowing consumers to access lab results and ingredient transparency in real-time for full transparency at the point of purchase. The stringent quality testing parameters of YCL’s Pink Tiger Stamp benchmark a product for its authenticity and transparency to aid an informed choice.
Backed by a recent $1 million investment from the founders, YCL plans to test up to 100 brands by 2025, with a continued focus on ingredient integrity, ethical sourcing, and accurate labelling. YCL has tested over 50 products, out of which 33 have successfully passed third-party lab tests and are now available on the company’s website. YCL provides a scalable framework for wellness products and brands to establish a global presence. This is achieved through robust verification and HealthTech integration.
Luke Coutinho, Founder of YCL, commented, “In today’s cluttered wellness market, consumers are overwhelmed with choices and claims. Our goal with YCL is simple. It is to bring clarity and trust back to the shelf. By validating products through independent testing, we are helping consumers make better choices and giving truly clean brands the recognition they deserve.”