Škoda Auto India and BBH India launch For the Restless campaign for the new Kylaq Sportline

Mumbai, Sep 23: Škoda Auto India and BBH India have launched ‘For the Restless’, a new, integrated campaign for the ‘KylaqSportline’, the latest addition to the Kylaq range. With over 75,000 units sold since its launch, the Kylaq has become a strong pillar of Škoda Auto India’s growth story and a major contributor to the brand’s best-ever sales performance in its 25th year in India.

At the heart of ‘For the Restless’ is a high-energy film that captures the restless energy of a generation that refuses to follow the given path and chooses to carve its own. The film opens with the rhythmic tapping of a foot, building a sense of anticipation and impatience, before transitioning into the tap of the Kylaq Sportline’s accelerator pedal.

Speaking about the campaign, Ashish Gupta, Brand Director, Škoda Auto India, said,

“The Kylaq has quickly established itself as an important part of Škoda Auto India’s growth story, while also bringing the brand to a wider set of customers. With the new Sportline, we are adding a more dynamic and expressive dimension to the Kylaq range, giving customers another way to experience its distinctive character. ‘For the Restless’ captures this attitude through a simple yet powerful idea, reflecting the ambition and individuality of a new generation of SUV buyers. It is another step in making Škoda more relevant, more differentiated and closer to the evolving aspirations of customers in India.”

Parikshit Bhattaccharya, Chief Creative Officer, BBH India and Propagate India, added,

“Kylaq Sportline has a much revered, spirited drive. The thrill of being behind the wheel of one is the perfect answer to the restlessness inside young people. The film captures that thrill. Set to Meba’s inimitable Khasi rap, the film makes us feel the restlessness.”

Currently live across digital, ‘For the Restless’ extends to traditional media with extensive visibility across television, print and outdoor. Through this integrated approach, Škoda will bring the new Kylaq Sportline to audiences across platforms, highlighting its sportier character and strengthening its appeal among contemporary SUV buyers. It aims to build greater visibility for the new Sportline and strengthen its appeal among a new generation of SUV buyers.