ORA Land Unveils Blu Bappa Festive Offer at BluBay, Real Karjat
Mumbai, Sep 18: This Ganesh Chaturthi, ORA Land, an ORA Group company, has announced its special ‘Blu Bappa – Bappa’s Blessings, Blu-tiful Beginnings’ campaign at BluBay, Real Karjat, offering a limited-period set of incentives for homebuyers and investors exploring premium villa plots amid nature. Valid for 10 auspicious days, the initiative includes Lifetime Clubhouse Membership with Infra Charges, a Festive Spot Discount and the BluBappa Lucky Draw, with the draw scheduled from September 18 to 20 at the ORA Land Dadar office.
BluBay comprises thoughtfully planned villa plots ranging from 1,500 sq. ft. to 3,500 sq. ft., with prices starting at ₹74.99 lakh. Located in Real Karjat, approximately four minutes from SALTT, the development offers buyers the opportunity to create a private villa in a nature-oriented setting while being part of a growing destination.
Adding to the purchase flexibility, BluBay also offers a 25:25:50 payment plan, allowing buyers to spread their payments across three stages.
Commenting on the initiative, Ms. Unnati Varma, Director, ORA Land, said,
“Ganesh Chaturthi represents auspicious beginnings, prosperity and the fulfillment of aspirations. Through Blu Bappa, we wanted to bring that spirit into the home buying journey by offering our customers an opportunity to begin something meaningful of their own. With a combination of special incentives, flexible payment options and a well-planned plotted development surrounded by nature, BluBay offers buyers a distinctive way to mark the festive season.”
BluBay has also been recognized as the ‘Best Plotted Project in Maharashtra’ at the ET Now Business Conclave & Awards 2026, adding to its positioning within Maharashtra’s plotted development segment.
With its combination of location, planned infrastructure, flexible payment options and limited-period incentives, the Blu Bappa campaign is aimed at buyers looking to invest in a villa plot and create a personalized retreat in Karjat.