Hansgrohe India Strengthens its Wash Portfolio with launch of Avalegra Reinforcing its Complete Bathroom Solutions Offering
Mumbai, July 09: hansgrohe, the premium German brand in bathroom solutions, is strengthening its Wash portfolio in India with introduction of the new product Avalegra here in Mumbai. The brand showcased Avalegra at the brand’s channel partner outlet C B Xclusive, reinforcing its vision of delivering complete bathroom solutions that seamlessly integrate premium ceramics, intelligent water technology and thoughtful design.
This launch is part of Hansgrohe India‘s broader strategy to enhance its consumer-facing retail presence and offering innovative products to further strengthen its premium positioning in the Indian market. While the brand continues to build on its strong B2B business with architects, designers and developers, it is increasingly investing in immersive retail experiences through its growing hansgrohe retail network. The new store concepts that hansgrohe has started rolling out allow homeowners, architects, interior designers and channel partners to explore complete bathroom concepts firsthand, supporting greater awareness and adoption of the brand’s expanding Wash portfolio.
The new and enhanced Wash portfolio represents hansgrohe’s integrated approach to bathroom design, bringing together Washplaces, ceramics, faucets, showers and accessories that complement one another in both aesthetics and functionality. With Avalegra, the brand further strengthens this portfolio by introducing an integrated Washplace concept that combines the wash basin and faucet into a single coordinated solution, offering greater convenience, performance and sustainability.
Designed to simplify everyday routines, Avalegra features a parabolic spray integrated into the basin alongside a laminar spray from the swivel spout, enabling different water flows for varying user needs. Both spray modes deliver optimum performance while limiting water consumption to just five litres per minute, supporting efficient water use without compromising comfort and the experience.
Engineered for long-term durability and ease of maintenance, Avalegra features a solid-surface basin with high resistance to cleaning agents, chemicals and everyday wear. Flowing inner contours help minimise dirt accumulation, while flexible silicone nozzles reduce limescale build-up. The integrated design also simplifies installation by bringing the basin and faucet together in one coordinated solution, ensuring seamless functionality and a cohesive aesthetic.
Commenting on hansgrohe‘s retail and category expansion strategy, Abdulkader Bengali, Managing Director, Hansgrohe India, said, “India‘s premium bathroom segment is witnessing a clear shift towards integrated, design-led solutions that deliver unique water experiences without compromising on performance and long-term value. As we continue to strengthen our wash portfolio, innovations such as Avalegra reinforce our commitment to offering complete bathroom solutions that seamlessly combine water technology , contemporary design and sensory water experiences in one single solution. Through our various hansgrohe retail formats, we are also bringing these innovations closer to homeowners, architects, designers and channel partners, supporting our broader strategy of strengthening our consumer-facing retail presence while continuing to build on our strong professional network across India.”
As Hansgrohe continues to expand its Wash portfolio alongside its growing Hansgrohe retail network across India, the brand remains focused on delivering integrated bathroom solutions that combine premium design, innovation and sustainability. By strengthening both its professional partnerships and consumer-facing retail presence, Hansgrohe is reinforcing its long-term commitment to shaping the future of premium bathroom experiences in India.