ISB Online highlights AI-driven growth leadership skills for digital marketers in 2026
May, 22: Digital marketing today is no longer limited to managing channels in isolation. It has evolved into a business growth engine, expected to deliver measurable outcomes across the customer journey from acquisition and engagement to retention and revenue.
According to the World Economic Forum’s Future of Jobs Report 2023, data-driven roles are among the fastest-growing globally, with marketing emerging at the centre of this transformation. Modern marketers are now expected to combine creativity with analytics, strategy with execution, and technology with business outcomes.
As AI and automation continue to reshape the marketing landscape, the competitive advantage no longer lies in simply having access to advanced tools, but in the ability to use them strategically to drive growth.
Recognising this shift, ISB Online, the digital learning arm of Indian School of Business, has introduced two specialised programmes designed to help professionals build future-ready marketing capabilities the Digital Marketing and Analytics Programme and the Professional Certificate Programme in Digital Marketing.
Backed by ISB’s globally recognised academic ecosystem, both programmes are delivered by ISB faculty and offer participants access to cutting-edge industry insights, practical learning frameworks and a global professional network through ISB Online Alumni Status. ISB is currently ranked #1 in India, #2 in Asia and #12 globally in the FT Global MBA Ranking 2026.
Digital Marketing and Analytics Programme – 13 Weeks
The Digital Marketing and Analytics Programme is designed for professionals looking to build strong foundations in digital marketing, campaign execution and analytics.
Now in its 38th batch, the programme has empowered over 5,000 learners across industries.
The curriculum covers the end-to-end digital marketing ecosystem, including customer journeys, campaign planning, analytics and performance measurement. Participants gain exposure to more than 15 industry-relevant tools, simulations and case studies, along with integrated learning on AI and Generative AI applications in marketing workflows.
The programme enables professionals to effectively plan, execute and optimise marketing campaigns using data-backed decision-making.
Programme Highlights:
- Start Date: June 30, 2026
- Mode: 100% Online
- Delivered by ISB Faculty
- Fee: INR 1,15,000 + GST
Professionals from backgrounds such as sales, consulting, entrepreneurship and early-career marketing have used the programme to strengthen campaign effectiveness, transition into growth marketing roles and improve business impact through analytics-led strategies.
“This programme went beyond theoretical knowledge, focusing on practical applications,” said Saurav Srivastava, Chief Manager – Digital Marketing at Kotak Life.
Professional Certificate Programme in Digital Marketing – 25 Weeks
The Professional Certificate Programme in Digital Marketing is tailored for professionals aspiring to move into strategic and leadership positions within marketing functions.
Currently in its 17th batch, the programme has empowered over 2,500 learners.
The curriculum provides a comprehensive 360-degree understanding of digital marketing and analytics, covering advanced areas such as marketing automation, AI, programmatic buying, customer segmentation and full-funnel growth strategy.
Participants also engage with simulations, industry case studies and a capstone project designed to deliver real-world business application.
Programme Highlights:
- Start Date: June 30, 2026
- Mode: 100% Online
- Delivered by ISB Faculty
- Fee: INR 1,99,900 + GST
Professionals from industries including BFSI, e-commerce, consulting and IT have leveraged the programme to transition into leadership roles, lead high-impact growth initiatives and drive customer-centric marketing strategies powered by AI and analytics.
“What stood out for me was the perfect blend of traditional and digital marketing concepts, coupled with real-life case studies. This combination provided valuable insights into approaching tasks with the latest technological edge,” said Lalit Sharma, Zonal Manager – Investor Education & Distributor Development (North) & Digital Initiatives at Aditya Birla Sun Life Mutual Fund.
Preparing Marketers for the Future
As marketing continues to become more data-driven and technology-enabled, professionals who can combine analytical thinking with strategic execution will increasingly lead business growth.
Through its digital marketing portfolio, ISB Online aims to equip professionals with the skills required to evolve from campaign managers into growth leaders capable of navigating an increasingly AI-powered business environment.