RBS Acquires Zeko to Accelerate AI Innovation Across Hospitality
Apr 27: RBS, a global provider of operator-first hospitality technology, today announced the acquisition of Zeko, an AI-powered guest engagement platform purpose-built for the hotel industry.
The acquisition strengthens RBS’s guest experience capabilities as the company continues building an intelligent, unified platform designed to simplify operations and drive revenue across hospitality environments.
Zeko’s platform automates the guest journey from pre-arrival through checkout, combining AI-powered upselling, WhatsApp automation, digital check-in, and real-time concierge features into a single, easy-to-deploy layer that works alongside existing property management systems. Zeko is trusted by leading brands and hotelsthat have reported revenue increases of up to 20% through smarter guest engagement and ancillary sales.
By integrating Zeko’s capabilities, RBS expands its ability to deliver intelligent, guest-facing tools that drive ancillary revenue, reduce staff workload, and create more consistent, personalized experiences across hotels, resorts, ranches, lodges, outfitters, restaurants, food and beverage operations, and retail environments.
“The guest experience is where hospitality businesses win or lose,” said Glenn Turner, CEO of RBS. “Zeko gives operators a proven, intelligent layer that engages guests at every touchpoint, from the moment they book to the moment they check out. Adding that capability to the RBS platform is a meaningful step forward for the operators we serve.”
The acquisition reflects RBS’s continued investment in AI innovation, not as a standalone feature, but as a foundational capability integrated across its products and services.
“Joining forces with RBS enables us to scale our guest engagement platform across thousands of properties globally,” said Manit Deep Prashar, Founder & CEO of Zeko. “Zeko was built to close the gap between rising guest expectations and operational complexity in hotels. Together, we are extending that capability worldwide — enabling operators to automate routine workflows, unlock new revenue streams, and deliver seamless guest experiences that keeps them coming back.”
