Myntra strengthens its Luxe portfolio; introduces S&N by Shantnu & Nikhil and e-commerce debut of cricket-inspired Shantnu Nikhil Cricket Club
Apr 17: Myntra, one of India’s leading fashion, beauty, and lifestyle destinations, has announced a strategic addition to its Luxe portfolio with the launch of S&N by Shantnu & Nikhil. The launch also introduces Shantnu Nikhil Cricket Club (SNCC), marking the cricket–inspired apparel line’s first-ever entry onto an e–commerce platform. Together, the launches further strengthen Myntra Luxe’s portfolio making luxury accessible to Myntra’s premium base of millions of fashion-forward customers.
S&N by Shantnu Nikhil represents Prestige Prêt, a refined extension of the couture house that translates its signature codes of sculpted structure, precision tailoring, and controlled drape into a fluid, contemporary wardrobe of occasionwear. The collection spans over 500 styles across menswear and womenswear, including tailored shirts, modern kurtas, dresses, and gowns. Designed to move seamlessly across weddings, festive occasions, and modern social settings, it reflects a more intuitive and effortless approach to occasion dressing.
Further diversifying the Myntra Luxe lifestyle offering for menswear, the platform has also launched Shantnu Nikhil Cricket Club (SNCC) uniquely on Myntra, marking the cricket–inspired line’s first-ever entry onto an e–commerce platform. SNCC introduces a culturally rooted lifestyle proposition shaped by the enduring significance of cricket in India. Drawing from vintage cricket codes and clubhouse dressing, the line reinterprets sporting heritage through a sharper, design-led lens. The collection features over 70 styles across elevated everyday essentials, including Yorker polos, quarter zippers, sweatshirts, shirts, jackets, and stretch trousers. Signature elements such as crest insignias, club stripes, and the batsman motif create a recognisable identity that balances ease with intent.
Commenting on the launch, Venu Nair, Chief of Strategic Partnerships and Omni-channel, Myntra, said, “At Myntra, we continue to strengthen our Luxe portfolio with brands that are shaping contemporary fashion consumption in India. The launch of S&N by Shantnu Nikhil, along with the introduction of SNCC on an e–commerce marketplace for the first time ever, reflects the growing customer appetite for designer-led fashion. This partnership enables us to bring the brand’s distinct design philosophy to a wider audience across the country, while further strengthening Myntra’s position as a preferred destination for premium fashion.”
Speaking on the launch, Shantnu and Nikhil said, “S&N by Shantnu Nikhil and Shantnu Nikhil Cricket Club represent two distinct yet connected expressions of our design philosophy, one rooted in modern celebration, the other in cultural lifestyle codes. With Myntra Luxe, we are able to extend both narratives to a wider audience, making our design language more accessible while retaining its intent, structure, and individuality.”
The luxe segment continues to thrive in parity with the rising spending power of affluent Indian customers. Myntra Luxe, which houses leading international and Indian designer brands and labels in fashion, beauty, and lifestyle, has been witnessing 50% YoY growth in demand. Popular categories like Indian & western luxury, especially wedding collections, accessories, including watches and bags, and beauty, fuel the segment’s growth. In addition to metros, Myntra Luxe is seeing high traction from cities such as Pune, Jaipur, Lucknow, and Ahmedabad, among others.
