transcosmos inc. Supports Wacoal Holdings Corp. in Building and Operating E-commerce Websites Across Asia

New Delhi, Mar 12: transcosmos inc. announced that it has supported Wacoal Holdings Corp. in launching new e-commerce websites in Vietnam, Hong Kong, and Singapore as part of the brand’s strategy to strengthen its presence across Asian markets. E-commerce websites for Malaysia and the Philippines are also scheduled to launch soon.

By leveraging the enterprise version of Shopify Plus, transcosmos developed multiple websites simultaneously through a centralized platform, enabling streamlined development, consistent design, and optimized operational costs. Shortly after launch, the new websites delivered measurable outcomes, including an approximately 40% increase in conversion rate (CVR) and a new purchaser rate of around 70% in Vietnam.

Addressing Multi-Market E-commerce Challenges

While expanding its e-commerce footprint across multiple Asian markets, Wacoal sought to deliver a consistent brand experience while maintaining locally driven management. Its previous platform required specialized technical knowledge even for minor updates, resulting in additional vendor costs and long update cycles.

In addition, different systems and key performance indicators across markets made performance comparison difficult. Wacoal aimed to standardize website management policies, strengthen brand governance, and enable consistent monitoring across regions, while still supporting localized features such as regional payment methods and marketing tools.

Key Solutions Implemented

To address these challenges, transcosmos delivered a unified and efficient development approach through:

Shopify Plus Integration
The websites were built using the Shopify platform, allowing local teams to operate and manage the sites without requiring extensive technical expertise. The enterprise-grade Shopify Plus solution also enables flexible integration with existing systems.

Multi-market, Multilingual Website Development
transcosmos first created a master website template with a common design, functionality, and product structure. This master framework was then localized for each market with minimal modifications, enabling the launch of three websites within just 12 months.

Offshore Development Support
Development was carried out through transcosmos’s offshore center in the Philippines, helping reduce development costs while maintaining operational efficiency.

Wacoal selected transcosmos as its development partner based on the company’s strong global delivery capabilities and proven experience in e-commerce development. As an official Shopify partner, transcosmos’s expertise in implementing and operating Shopify Plus solutions played a key role in the collaboration.

Results Achieved

The newly launched websites have already delivered significant improvements:

• Conversion rate (CVR): Increased by approximately 40% in Vietnam

• New purchaser rate: Around 70% in Vietnam

• Cost optimization: Operational costs reduced by over 50%

• Operational efficiency: Improved day-to-day site management for local teams

The websites for Vietnam, Hong Kong, and Singapore were launched in 2025. Additional websites for the Philippines and Malaysia are scheduled to go live in early 2026 and summer 2026 respectively.

Global E-commerce Support Services

Beyond Shopify development, transcosmos offers a wide range of services designed to support companies in expanding their global e-commerce operations. These include marketplace store launch and operations support, live and social commerce solutions, localized digital marketing initiatives, and Generative Engine Optimization (GEO) to improve visibility in AI-driven search environments.

With these capabilities, transcosmos aims to help global brands strengthen their digital commerce presence and adapt to rapidly evolving online consumer behavior across international markets.

transcosmos is a trademark or registered trademark of transcosmos inc. in Japan and other countries. Other company and product names mentioned may be trademarks or registered trademarks of their respective owners.