Mumbai & Navi Mumbai Housing Societies to Host a Decluttering Drive with Second Hugs and MyGate

Mumbai, Feb 10: Mumbai and Navi Mumbai residents are set to take a fresh look at clutter-free living and smarter shopping for children as Second Hugs, a pan-India website for buying and selling kids’ products, partners with MyGate, India’s leading community management website, to roll out a decluttering drive across select housing societies in the state.

Taking place on 15th February (Sunday), interactive kiosks will be set up across three housing societies in Mumbai and Navi Mumbai – Rustomjee Regency (Dahisar West), Moraj Riverside ParkName (Panvel), and Lodha Cielo (Thane West) – where residents can learn how to easily buy and sell kids’ products through the Second Hugs website. The on-ground activity will be supported by a digital push on the MyGate app from 11th to 18th February, reaching lakhs of residents across the city through in-app banners and notifications that highlight smarter, clutter-free choices for families.

Speaking about the initiative, a Swarna Daga Mimani, Founder & CEO of Second Hugs said,

“Urban homes often struggle with clutter, especially as children outgrow things far quicker than we ever expect. Through this campaign, we want parents to feel that letting go can be meaningful, where products that might otherwise sit unused can still bring real monetary value back to a family. At the same time, it helps other parents access children’s essentials at extremely affordable price points. It’s about making parenting feel a little lighter and more shared.’’

Second Hugs is a pan-India website where parents can buy and sell gently used and new children’s products for kids aged 0–12 years, spanning baby gear, clothing, toys, and nursery essentials. Designed for ease and convenience, Second Hugs offers integrated payments and door-to-door pickup and delivery across its website, ensuring a seamless experience for buying and selling.

Alongside pre-loved items – many of which are available at significantly reduced prices, often 50% lower or more – the website also offers brand-new children’s products sourced directly from wholesalers, enabling families to access high-quality essentials at extremely affordable, almost throwaway prices.

The Mumbai and Navi Mumbai activations are part of a larger multi-city campaign across Maharashtra and Telangana, reinforcing Second Hugs’ mission to make buying and selling kids’ products easy, affordable, and accessible for parents across India.