Lusso Designs Drives the Next Phase of Vehicle Transformation Through Engineering-Led Personalisation and Intelligent Manufacturing

By Mr. Pratik Malkan, Chairman, Lusso Designs India

As the industry moves forward, vehicle transformation is increasingly being driven by advanced engineering integration, intelligent systems and manufacturing-led innovation. Personalisation today has evolved from cosmetic differentiation to a core engineering principle, influencing vehicle architecture, material choices and feature integration across platforms.

At Lusso Designs, transformation is approached as a structured, end-to-end process. Our capabilities span AI-led design modelling, robotics-assisted production, advanced prototyping and lightweight composite engineering, supported by strong process control and craftsmanship. This allows OEMs and mobility partners to enhance existing platforms, accelerate development cycles and deliver differentiated products that command premium positioning while aligning with sustainability objectives.

With India’s HNI and UHNI base continuing to expand, demand for bespoke and premium mobility solutions is expected to remain strong. Supported by global OEM collaborations and a focused R&D roadmap across luxury platforms, lifestyle vehicles and sustainable design concepts, Lusso Designs is well-positioned to support the industry’s next phase of growth through scalable, design-led and engineering-driven transformation.