Haier India Celebrates a Christmas That Belongs to Everyone with Christmasisforeveryone
India, Dec 26: Haier Appliances India, the No.1 global major appliances brand for 16 consecutive years, brings the spirit of the season alive with its AI-led Christmas campaign, #Christmasisforeveryone. Rooted in the belief that Christmas is for everyone, the campaign celebrates how happiness and the festive spirit quietly find their way into homes and hearts, often when we least expect it. By celebrating the joy and togetherness of the season, Haier reimagines Christmas as a feeling that truly belongs to everyone.
Taking creativity a notch higher, this year’s campaign is an AI-driven film, demonstrating how advanced technology can bring imaginative and emotional storytelling and festive magic to life like never before.
Haier’s AI-led festive film – #Christmasisforeveryone, gently reminds viewers of a simple truth: when you believe in the magic of Christmas, it always finds its way to you. Rooted in warmth, wonder, and optimism, the story unfolds through an unexpected protagonist—a humble Christmas cookie. What begins as a small, ordinary moment soon transforms into a magical journey that transcends species, spaces, and worlds.
The film opens in a cozy Christmas home, where a playful squirrel steals the cookie, setting off a chain of enchanting events. Carried to the squirrel’s own festive celebration on a tree branch, the cookie then tumbles into the ocean, becoming part of an underwater Christmas party, passed along by a fish and joyfully propelled by a dolphin leaping across the waves.
In a seamless transition between worlds, the dolphin tosses the cookie to a bird in mid-air, which flies back to the city and gently returns it to the very children who had wished for it—bringing the story full circle and turning belief into reality.
Through visually rich, AI-powered storytelling, the film celebrates how the magic of Christmas touches every life, not just humans but all living beings, spreading joy in quiet, hopeful ways. At the same time, it subtly reflects Haier’s futuristic brand philosophy, showing how AI can enhance emotion, creativity, and human connection without overshadowing the story.
With its gentle pacing and magical realism, the film is a reminder that Christmas magic flows freely across land, sea, sky, and hearts, finding its way to those who believe.
Built on its brand philosophy, ‘More Creation, More Possibilities’, Haier is celebrating a future where innovation brings joy and connection into everyday life. Through #Christmasisforeveryone, the brand shows how thoughtful, simple moments can spark happiness and create warmth, reflecting Haier’s commitment to enhancing the quality of life for families.
By transforming everyday gestures into meaningful celebrations, the campaign inspires everyone to embrace the festive spirit in their homes, demonstrating that joy, care and togetherness are possibilities that can touch everyone, everywhere.