Tanishq Hosts Invite-only Evening In Chandigarh Showcasing The Diamond Expertise Centre And Signature Creations

Chandigarh, Dec 22: Tanishq, India’s largest jewellery retail brand from the house of Tata, hosted an exclusive, invite only evening in Chandigarh at The Lalit, curated specially for its discerning customers. Part of a select series of intimate engagements across key cities, the evening was designed to deepen customer understanding of natural diamonds through the introduction of Diamonds Expertise Centre while celebrating Tanishq’s contemporary design excellence and craftsmanship.

A standout highlight of the evening was the Tanishq Diamond Expertise Centre, a key pillar of the brand’s commitment to transparency and informed diamond buying. The even featured a dedicated DXC zone where guests participated in guided walkthroughs and hands-on evaluations. Equipped with five advanced diagnostic tools — the Lightscope, SynthDetect, Hearts & Arrows Viewer, Girdle Marking Viewer, and Inclusion Viewer — the DXC allows customers to assess the DXC allows customers to assess light performance, verify authenticity, view symmetry, and examine inclusions and laser markings. By making diamond science visible and interactive, the DXC empowers customers to validate natural diamonds with clarity and confidence, moving beyond verbal assurances to a more informed and transparent jewellery-buying experience.

The evening also featured an exclusive fashion showcase, presenting a curated selection of diamond and gold jewellery. The showcase highlighted signature collections such as Radiance in Rhythm, Élan, and Mriganka, each embodying a distinct design philosophy within Tanishq’s portfolio. Radiance in Rhythm is characterised by fluid, sculptural diamond forms inspired by movement and rhythm, featuring contemporary silhouettes accented with vibrant coloured gemstones that express individuality and modern femininity. Élan brings a refined yet bold sensibility, marked by clean lines, striking diamond settings, and statement-led designs that seamlessly transition from day to evening wear. Rooted in timeless Indian aesthetics, Mriganka draws inspiration from classical motifs and celestial elements, reimagined through intricate gold craftsmanship and diamond detailing, offering an elegant blend of heritage and modernity. Together, the collections showcased the versatility of Tanishq’s design language — spanning expressive modernity, confident minimalism, and enduring craftsmanship.

The event also brought focus to Rivaah Golden Advantage (RGA) —Tanishq’s trusted jewellery purchase plan that enables customers to plan their gold and studded jewellery purchases with greater ease and value. Under the scheme, customers make periodic monthly contributions and, at the time of redemption, become eligible for a special discount on the making charges of gold jewellery or on the value of studded jewellery. Backed by the trust of the Tata Group, RGA offers customers access to Tanishq’s eclectic and exclusive range of gold and diamond jewellery designs. With a widespread network of over 500+ showrooms across 290+ cities in India, customers can seamlessly access and manage their RGA account at any Tanishq store nationwide. The scheme also offers flexibility through multiple payment options, making it a convenient and reliable choice, particularly in the current scenario of rising gold prices.

The evening concluded with an exclusive gala dinner, a fashion showcase featuring Tanishq customers, and a musical performance. The DXC walkthroughs added a distinctive educational layer to the event, giving guests an immersive understanding of natural diamonds and Tanishq’s commitment to trust and transparency.

Speaking on the occasion, Ashish Tewari, Regional Business Manager, Tanishq, said, “At Tanishq, trust and transparency are integral to every customer interaction. Through experiences such as the Diamond Expertise Centre, we are enabling customers to better understand the diamonds they choose, supported by science, clarity, and craftsmanship. Chandigarh is an important market for us, with customers demonstrating a strong appreciation for design-led, high-value jewellery. The Chandigarh evening brought this philosophy to life by combining an immersive DXC experience with a curated fashion showcase of our signature diamond and gold collections, reaffirming Tanishq’s commitment to design excellence and informed jewellery buying.”