Aveda Launches Miraculous Oil at Cosmoprof India 2025

Dec  09th: Aveda, the purpose-driven pioneer of plant-powered, high-performance hair care, announced the Grand Launch of Miraculous Oil, a precious oil concentrate that indulges each strand in light-reflecting shine while immersing the senses in a calming aroma at Cosmoprof India 2025, the country’s biggest B2B beauty showcase. The prestigious platform served as the ideal stage for Aveda to unveil its newest innovation that delivers 195% more shine instantly and leaves hair glossy, silky, and 2X smoother with all-day frizz protection.

Aveda’s exclusive Camelina oil ferment and pure botanical oils are masterfully alchemized in this luxurious one-of-a-kind formula that illuminates, softens and strengthens each strand to reveal hair’s most brilliant potential.

Link: Aveda Miraculous High Shine Concentrate Hair Oil

The Miraculous Oil features a blend of botanical oils, such as Tsubaki seed oil, traditionally used for enhancing hair’s shine and softness, hand-harvested in part from Jeju Island, a UNESCO World Heritage site in South Korea and Daikon Seed oil, prized for its ability to condition hair and add light-reflecting shine, which is responsibly sourced from a cooperative of 50+ local farms in America’s Willamette Valley, Oregon. Miraculous Oil is also combined with Aveda’s exclusive ferment derived from Camelina oil. A hair care first, Aveda’s Camelina ferment is rich in omega 3, 6 and 9 fatty acids, and was created to help leave hair soft and smooth with radiant shine.

Responsible sourcing and formulation practices are cornerstone to Aveda’s mission and therefore, beyond knowing the ingredients in your products, it’s important to understand how these ingredients are obtained. Additionally, Aveda focuses on the processing of its ingredients including the exclusive Camelina ferment found in Miraculous Oil. Furthermore, the Tsubaki Oil is cold-pressed using no chemical solvents. In line with Aveda’s mission, Miraculous Oil is vegan, Leaping Bunny Approved, and comes in a 100% post-consumer recycled PET bottle.

Aankith Aroraa, Founder & CEO, Streamline Beauty India Private Limited, and Shane Wolf, President, Aveda & Haircare, quoted on the grand launch at Cosmoprof India 2025, “Bringing Miraculous Oil to India marks an important milestone in our mission to offer conscious, plant-powered beauty that truly performs. Indian consumers value authenticity and results, and this launch beautifully brings both together, anchoring high-performance innovation in botanical purity and responsible sourcing. India’s rich beauty heritage for hair rituals makes the perfect home for this launch and we’re excited to offer a formula that delivers extraordinary shine and smoothness instantly, while staying true to our mission of environmental leadership and cruelty-free beauty.”

The grand launch also saw strong attendance from media and influencers at the beautifully designed Aveda booth, featuring an exclusive runway moment and a ceremonial ribbon-cutting by Shane Wolf and Aankith Aroraa, along with the Aveda team officially unveiling Miraculous Oil to the Indian market.

“Miraculous Oil lives up to its name from an artistry perspective; it’s a miraculous must-have that I can’t live without,” quoted Antoinette Beenders, Aveda’s SVP Global Professional Artistry. “For best results, add a couple of drops into your palms and distribute evenly throughout lengths and ends of wet hair. Blow dry in, and style as desired. You are left with incredibly smooth and silky hair. A little goes a long way!” she added.

The Miraculous Oil transforms any self-care ritual with its calming aroma and luxurious texture. Featuring Aveda’s signature pure-fume aroma with 25 pure flower and plant essences including lavender, ylang-ylang and petitgrain, Miraculous Oil wraps hair in radiance and senses in calm. With its launch in India, Aveda continues to align its mantra with the essence of Indian traditions, bringing botanical innovation, ayurvedic inspiration and mindful beauty together in a formula that celebrates the art of radiant, healthy hair.

Miraculous Oil is now available at all Aveda salons and on Tata Cliq. It will also be available across all retail channels soon.

Aveda: Clean Beauty Rooted in Nature

A force of nature since 1978, Aveda was founded by hair stylist Horst Rechelbacher with a mission to care for the world we live in. Crafted with care for people and planet, Aveda creates vegan, plant-powered high-performance products for hair, skin and body using botanical technologies and green chemistry, combining the principles of modern science and the ancient art of Ayurvedic healing. Aveda is Leaping Bunny approved by Cruelty Free International and a certified B Corporation, meeting high verified standards of social and environmental performance, transparency, and accountability. Aveda products are available in more than 45 markets worldwide across freestanding stores, partner salons, specialty retailers and on aveda.com. For every hair, everyone.