No cars, only prices crash as Rohit Shetty leads Myntra’s 23rd edition EORS marketing campaign
Bangalore, Dec 03rd: Myntra, one of India’s leading fashion, beauty, and lifestyle destinations, has unveiled an exciting campaign ahead of the 23rd edition of its marquee fashion event, the End of Reason Sale (EORS). Led by filmmaker and action icon Rohit Shetty, the campaign introduces Myntra’s big value proposition for the season, the Myntra EORS Price Crash, bringing blockbuster savings across 6 million styles and 10,000+ top brands. The campaign offers a sneak peek into what promises to be the most exciting and expansive edition of the End of Reason Sale yet, commencing on 5th December, with early access for VIP customers starting from 4th December onwards.
Building on the teaser, where Rohit is seen exasperated after having “crashed everything possible” In his films so far and demanding something new, the films reveal that this time, his search leads him to the biggest crash of all, the Myntra EORS Price Crash. With irresistible offers and a wide assortment spanning fashion, beauty, and winterwear, Myntra’s EORS is set to deliver maximum value and style for shoppers across the country.
Speaking on his experience of working with Myntra for the first time, Rohit Shetty said, “This was my first time collaborating with Myntra, and what caught my attention immediately was the idea itself. Taking everyday situations people face and giving them an unexpected, entertaining twist is what the ‘Price Crash’ campaign delivers.”
Speaking on the campaign, Neha Gulati, Senior Director Brand Marketing, Myntra, said, “The End of Reason Sale has consistently delivered unmatched value to customers across India, and this edition strengthens that promise with the Myntra EORS Price Crash. With Rohit Shetty fronting the campaign, we have been able to spotlight the most common wardrobe challenges faced by shoppers in an entertaining yet meaningful way. As one of India’s most awaited shopping events, EORS continues to drive exceptional excitement among customers looking for quality, trends, and value.”