ace turtle Ties Up Exclusively with Shoppers Stop for G-Star Expansion in India

Bengaluru / Mumbai, October 13, 2025: ace turtle, India’s tech-driven retail powerhouse transforming shopping experiences, and Shoppers Stop Ltd, India’s largest listed department store operator, today announced a long-term partnership to sell G-STAR to Indian consumers through Shoppers Stop’s extensive retail network.

The agreement kicks off with G-STAR shop-in-shops at 24 Shoppers Stop locations across key Indian cities including New Delhi, Mumbai, Kolkata, Lucknow, Hyderabad, Chandigarh, Jaipur, Siliguri and Pune among other cities, with plans to scale further in the coming months. This partnership combines ace turtle’s technology-led retail expertise and Shoppers Stop’s expansive presence of over 100 department stores, marking a significant milestone in G-STAR’s growth journey in India.

Speaking on the announcement, Nitin Chhabra, Chief Executive Officer, ace turtle, said: “This partnership with Shoppers Stop is a key step in our strategy to expand G-STAR’s presence in India. With Shoppers Stop’s strong retail network and customer base, coupled with our technology-driven omnichannel capabilities, we are confident of unlocking the brand’s full potential and catering to the evolving fashion aspirations of Indian consumers.”

Mr. Kavindra Mishra, Customer Care Associate, MD and CEO, Shoppers Stop, “Shoppers Stop has always been the one-stop destination for leading fashion and lifestyle brands in India. G-STAR strengthens our portfolio by bringing international fashion brands that resonate with today’s evolved consumers. This partnership not only gives G-STAR the right platform to expand in India but also allows us to deliver on our promise of a seamless shopping experience that combines quality, contemporary style and accessibility.”