LeadSquared and Mainstay Join Forces to Supercharge Sales and Marketing for Businesses
Bengaluru, India July 21, 2025: LeadSquared, a leading new-age CRM and end-to-end business solutions platform, has entered a strategic partnership with Mainstay, a trusted consulting and technology services firm. This collaboration is set to empower businesses across industries to accelerate sales performance, automate processes, and deliver personalized, high-impact customer experiences at scale.
Through this partnership, Mainstay will leverage LeadSquared’s advanced CRM and marketing automation capabilities to help clients optimize lead management, improve sales productivity, streamline customer engagement, and gain better visibility through real-time performance tracking and analytics. The collaboration is designed to bring faster implementation, enhanced support, and seamless integration of sales and marketing workflows for organizations looking to scale and grow. Additionally, LeadSquared will also support Mainstay in ensuring faster implementation and ongoing platform support for their clients.
“We are excited to partner with Mainstay to expand the reach of LeadSquared’s sales automation and CRM solutions to more businesses,” said Anand Dev Dhand, Head of Partnerships at LeadSquared. “With Mainstay’s proven expertise in technology consulting and LeadSquared’s robust platform, we aim to empower organizations to transform their sales processes and drive sustained growth.”
LeadSquared’s intelligent platform already supports over 1800 businesses across BFSI, EdTech, Healthcare, and more, with use cases ranging from digital agent onboarding to omnichannel lead distribution and performance tracking. The company’s AI engine enhances workflows by prioritizing leads, enabling predictive nudges, and automating routine actions—freeing up teams to focus on high-value relationships.
“At Mainstay, we are all about helping businesses unleash their inner superheroes within the workforce,” said Deven Shah, Co Founder, Mainstay Consulting. “Partnering with LeadSquared lets us arm our clients with next-level CRM and automation tools that make sales soar, processes hum and enhance customer experiences for our clients.”
This partnership is also a key milestone in LeadSquared’s broader global expansion strategy. By joining forces with domain-focused partners like Mainstay, LeadSquared is extending its presence into new geographies and verticals, delivering localized expertise alongside a globally recognized product suite.