NCR’s twin cities lead the way with inclusive and sustainable real estate growth

Delhi-NCR, 21st July 2025: While other property hubs in NCR continue to grab headlines with soaring luxury property markets and record-breaking price hikes, a quieter yet more balanced wave of growth and development is unfolding at a galloping pace in Noida and Greater Noida. These twin cities, long known for their planned infrastructure and expansive land banks, are increasingly emerging as preferred destinations for homebuyers seeking both affordability and lifestyle-driven developments.

Over the past year, Noida and Greater Noida have experienced a steady increase in both mid-segment and premium housing demand, driven by improved connectivity through the Noida-Greater Noida Expressway, the Yamuna Expressway, and the upcoming Jewar International Airport. Unlike premium residential zones in NCR, where rapid price escalations are pushing middle-class buyers to the sidelines, these markets continue to offer a relatively wide spectrum of pricing options.

Sharing his perspective, Mr. Vijay Jain, Managing Director, Star Estate explained, “What distinguishes Noida and Greater Noida today is the diversity of offerings — from affordable apartments to high-end, feature-rich residences. The infrastructure push, including the Jewar International Airport and seamless Metro extensions, is making these cities attractive not just for investors but also for end-users seeking quality urban living without the heavy premium attached.”

He further added that developers in these markets are focusing on integrating sustainability and technology in both affordable and luxury projects.

“Modern homebuyers want residences that aren’t just four walls, but complete ecosystems. From green-certified buildings to EV charging stations and AI-based security systems, these elements are now becoming standard in Noida-Greater Noida’s new launches.” Mr. Jain noted.

Amidst the luxury boom across NCR’s prime micro-markets, Noida and Greater Noida retain their positioning as relatively affordable destinations. Industry data reveals that while luxury homes dominate over 35% of new supply in other premium pockets of NCR, the same segment constitutes just around 20-25% in Noida-Greater Noida, leaving ample room for mid-income and first-time buyers.

“The twin cities are ensuring that while premium offerings exist, the market remains inclusive. This balanced growth model is what will sustain these regions in the long term, keeping them investor-friendly while addressing real housing needs.” Mr. Jain emphasised.

According to Mr. Jain, the upcoming Film City project and proposed Rapid Rail connectivity are expected to elevate Noida-Greater Noida’s realty profile further. As infrastructure and employment hubs multiply, these markets are poised to offer a live-work-play ecosystem on par with, if not better than, the western corridors of NCR.

With increasing employment opportunities within the area, there is a corresponding demand for decent housing in affordable to luxury segments. Another trend that is picking up in Noida-Greater Noida is the demand for integrated townships with smart home features, large landscaped greens, and recreational facilities. Developers are quickly moving to tap this demand segment. They are also coming up with offerings that emphasize holistic community living and health-oriented aspects.

Another factor contributing to Noida-Greater Noida’s real estate momentum is the improved investment climate. Competitive property prices, coupled with increasing rental demand from working professionals and students, have resulted in attractive rental yields across select sectors. Micro-markets along the Noida-Greater Noida Expressway, Sector 150, and Knowledge Park regions are witnessing consistent leasing activity, especially in 2 and 3 BHK categories. This is giving investors stable returns and long-term asset appreciation potential, a combination increasingly harder to find in other NCR corridors.

Alongside residential, Noida-Greater Noida’s commercial infrastructure is witnessing parallel expansion. Grade-A office spaces, co-working hubs, and data centres are being developed rapidly, led by major IT and other industries setting up operations.

In the wider perspective of NCR’s real estate market, the consistent and well-balanced growth of Noida and Greater Noida provides a sound template for sustained urban growth. By providing diverse housing choices, emphasising infrastructure development, and combining contemporary lifestyle facilities at affordable prices, the locations are set to absorb future housing needs while ensuring that affordability and inclusive growth are the cornerstones of their real estate strategy.