ASUS strengthens pan India retail strategy with the launch of Exclusive Store in Bardhaman

Bardhaman, 18th July 2025: As a step towards strengthening the brand’s retail footprint across the country, ASUS India, Taiwanese tech giant today announced the launch of an exclusive store in Bardhaman. The new exclusive store is spread across 280 sq. ft. and is set to host an extensive range of electronics and computer hardware, including the ASUS flagship products such as Vivobook, Zenbook, Republic of Gamers (ROG) laptops, Gaming Desktops, All-in-One Desktops, and accessories. This is the brand’s 1st store located in Bardhaman taking the total count to 18 stores in West Bengal.

Talking about the expansion, Jignesh Bhavsar, National Sales Manager – PC & Gaming Business, ASUS India, said, “We are delighted to announce the expansion of our retail footprint in India. West Bengal being a vital market for us, the inauguration of the new brand store in the promising city, Bardhaman will play a pivotal step towards empowering consumers across different regions of the country with a unique experience of our latest innovation. With a strategic retail expansion approach, we will continue to create more interaction and new touchpoints for our users.”

Address of the retail store: Asus Exclusive Store- UNITEL, Ground Floor, Deewakar Shristi, DVC More, Dist.-Purba Bardhhaman , Opp Kishalay Children Hospital, Bardhhaman. – PIN 713103.