Kim Gravel Named QVC’s 2024 Vendor of the Year in Career-Defining Milestone
July 1st, 2025 – PHILADELPHIA, PA – QVC has officially named Kim Gravel its 2024 Vendor of the Year, recognizing the powerhouse entrepreneur, bestselling author, and motivational voice behind two of the platform’s top-performing brands: Belle by Kim Gravel and Love Who You Are (LWYA). The prestigious honor celebrates Gravel’s standout performance across QVC’s strategic goals, innovation benchmarks, and customer connection.
Gravel launched her first brand with QVC at age 46. Just seven years later, she made history as the first QVC talent to surpass $250 million in annual sales, contributing to over $1 billion in total retail revenue. In 2024, Gravel expanded her growing empire with the launch of LWYA Home and Holiday, generating over $5M in just six months.
“Being named Vendor of the Year by QVC is one of the most meaningful milestones of my career,” said Gravel. “It’s a celebration of what’s possible when you lead with heart, stay rooted in purpose, and believe in what you’re building, no matter when you start.”
Known for her unfiltered Southern wit and deep emotional resonance with viewers, Gravel has cultivated a fiercely loyal community across platforms. In addition to her QVC lines, she is the author of the bestselling book Collecting Confidence and the host of The Kim Gravel Show, a top-rated podcast that inspires women to embrace their worth and walk boldly in their purpose.
Gravel’s 2024 honor comes on the heels of a personal health challenge. Diagnosed with Bell’s palsy during the launch of her newest line, she chose to return to live TV anyway, modeling vulnerability, resilience, and authenticity in real time.