Brand Raga Repositions as 360° Marketing Consultancy with ‘YouFlexible’ Approach
National, May 27th 2025 — Brand Raga, one of India’s most effective marketing agencies soecialising in the metro cities landscape, today announced its strategic repositioning as a 360° marketing consultancy. At the heart of this evolution is the launch of its proprietary YouFlexible model—a transformative approach designed to deliver deeply customized marketing solutions that adapt to the ever-evolving needs, pace, and growth challenges of each client. Unlike conventional, one-size-fits-all agencies, Brand Raga’s YouFlexible framework combines brand strategy, digital performance, political communications, creative storytelling, and on-ground execution into one unified engine. It is this integration, paired with deep regional expertise, that has helped the agency dominate in markets often underserved by national agencies.
Delivering Growth in every assignment. Brand Raga’s success across metro cities to Tier 1 and government sectors has set a new benchmark. From amping women-led self-help groups triple their sales to ₹2.52 crore via hybrid campaign models, to generating 50% of monthly sales for a regional F&B brand purely through digital leads, the agency has consistently delivered measurable impact.
In the government and political space, Brand Raga has maintained a 100%-win record for election clients since 2018 and led historic campaigns like Karnataka’s Janaparashakti manifesto initiative—reaching over 2 crore citizens, conducting 200+ on-ground events, and collecting 3.5 lakh public inputs to co-create a genuinely people-powered vision.
Even in crisis scenarios, Brand Raga has shown remarkable agility—turning a modest ₹71,000 campaign budget into ₹28 lakh worth of donations for Karnataka’s 2019 flood relief fund through sharp messaging and digital precision.
A Model for the Future of Indian Marketing
“Our repositioning is not just about how we market—it’s about how we partner,” said Shivkumar Mamadapur, Founder and CEO of Brand Raga. “Today’s clients, especially in emerging markets, demand flexibility, integration, and results. The YouFlexible model was built exactly for this: to break silos, move fast, and create campaigns that are both contextual and high converting.”
Brand Raga’s integrated model has made it the go-to partner for political leaders, real estate developers, government bodies, and social enterprises alike. Campaigns like Yuva Dasara, which converted 62 lakh digital impressions into packed ground attendance, exemplify how Brand Raga bridges digital storytelling with real-world action.