Charlotte Tilbury Welcomes Cai Xukun as Global Ambassador
March 14, 2025: Charlotte Tilbury, the award-winning global luxury makeup, skincare and fragrance brand founded by British entrepreneur and makeup artist to the stars, Charlotte Tilbury MBE – is thrilled to announce Cai Xukun, the Chinese singer and music producer also known as KUN, as its official Global Makeup Brand Ambassador.
KUN’s first campaign for the brand will focus on Charlotte’s iconic award-winning Airbrush Flawless Finish powder, her airbrush-effect micro powder and secret to flawless, poreless skin. Airbrush Flawless Finish powder is part of Charlotte Tilbury’s Airbrush Flawless franchise, which also features Charlotte’s Airbrush Flawless Foundation and viral sensation Airbrush Flawless Setting Spray. It is also a star product of Charlotte Tilbury, reflecting the brand’s cutting-edge innovation, artistry and customer-first approach, giving it a new edge with KUN’s distinctive avant-garde attitude as a trailblazing international musician and fashion icon.
As a standout star of the new generation of C-POP, KUN has set records with multiple hit singles and earned the spot as China’s representative for Billboard’s Global No. 1s series. Always seen at prestigious events from the Met Gala to international fashion weeks, KUN radiates confidence, self-expression and a unique style. As Charlotte Tilbury’s Global Makeup Brand Ambassador, he perfectly embodies the brand’s purpose of empowering everyone, everywhere to feel and look like the most beautiful, confident version of themselves.
Since launching in 2013, Charlotte Tilbury has been a disruptive force in the beauty industry. Driven by Charlotte’s 30+ years of artistry, expertise and passion for innovation, the brand has continuously broken records and gained global acclaim for its products. From pioneering entire product categories to creating universally flattering formulas, Charlotte’s mission has always been to democratise and decodify beauty with easy-to-choose, easy-to-use products that deliver exceptional quality and results. Her unique formulas, powered by advanced technology and clinically tested ingredients, remain unrivalled. Charlotte’s legendary products are loved by everyone from supermodels and social media stars to millions of beauty lovers around the world.
“Darlings, I am so excited for KUN to be Charlotte Tilbury’s GLOBAL MAKEUP BRAND AMBASSADOR. As a multi-talented singer and music producer, his TALENT, FEARLESS ATTITUDE and TRAILBLAZING STYLE have made him a GLOBAL SUPERSTAR! He is someone who pursues his DREAMS and thinks LIMITLESSLY, which perfectly aligns with the PURPOSE of my brand, and makes him the perfect muse to spotlight my beauty icons. I cannot wait to collaborate with KUN and create many more UNFORGETTABLE moments together!”