Tuco Kids Empowers Young Beauty Investigators in New Campaign on Harmful Ingredients
April 24, Bengaluru: – Tuco Kids, the innovative kids‘ personal care brand, today announced the launch of its “Chief Beauty Investigator” (CBI) brand campaign. The initiative aims to educate families about harmful ingredients in conventional products while showcasing Tuco‘s specially formulated, safe alternatives designed exclusively for kids aged 3-13.
The campaign features a series of engaging video spots showcasing young “Chief Beauty Investigators” conducting raids on conventional personal care products. Armed with magnifying glasses and keen observation skills, these pint-sized detectives identify problematic ingredients like parabens, synthetic dyes, and hormone disruptors in mainstream products.
- About the film:
Agency: Inhouse
- Production House: Cock-a-Doodle Films
- Director: Deepika Chandrasekaran
- DOP: Rohith Kumaar HY
- Producer: Deepika Chandrasekaran, Sehaj Pannu
Campaign Videos: Kids on a Mission
Chief Beauty Investigator Raid
The spot opens with kids dramatically banging on a door announcing a “CBI Sunscreen Raid!” as they search a home for sunscreen products. Using magnifying glasses, they examine labels and react with genuine shock: “Benzophenone-3?! Hormone disruptors & cancer-causing!” One child reveals a box of products, declaring “Inn sab mein harmful chemicals hai” (All of these contain harmful chemicals). The raid concludes with all children declaring the products “BUSTED!”
The Reveal: Better alternatives
Following the investigative raids, the campaign transitions to a powerful reveal film showcasing Tuco Kids‘ own product range. The spotlight falls on their premium Sunscreen collection, highlighting its natural formulation with saffron and turmeric—ingredients deeply rooted in Indian traditions known for their skin-nurturing properties. The film emphasizes the product’s SPF 50 broad-spectrum protection while clearly stating what’s not inside: no phthalates, no toxins, and no harmful chemicals.
The reveal concludes with Tuco Kids‘ powerful brand promise: “Because Kids Deserve The Truth.” This tagline reinforces the brand’s commitment to transparency, education, and developing products specifically formulated for children’s unique needs—principles that form the foundation of the entire CBI campaign.
Speaking about the campaign, Aishvarya Murali, Co-founder of Tuco Kids said, “Kids are naturally curious—and they ask the best questions.With our CBI (Child Beauty Investigators) campaign, we turn that curiosity into power—helping kids uncover what’s really in their skincare and haircare. This isn’t just a campaign—it’s how we create every product. Because today, what kids need most is care that understands their growing skin and hair—not baby formulas or adult hand-me-downs.”
The CBI campaign will roll out across digital platforms, inviting children and parents nationwide to join the movement by submitting their own beauty and skincare questions. Tuco Kids will respond with expert answers and product solutions specifically formulated to address real concerns from their young customers.
This initiative aligns with the brand’s mission to create natural, sustainable personal care products for school going children aged 3-13, an underserved demographic in the beauty market with unique and evolving needs.