Spongebob Squarepants Comes to Fortnite

Launch Of Four Immersive UEFN Experiences Marks The Arrival Of Nickelodeon’s SpongeBob Squarepants To The Fortnite Platform 

FRISCO, TX (December 17, 2024) – Nickelodeon’s SpongeBob SquarePants is ready for a new generation of fans with the launch of four official islands on Fortnite’s UEFN platform. Paramount Game Studios collaborated with Zoned to create a series of immersive experiences that bring the world of Bikini Bottom to Fortnite’s trending gameplay.

“We know so many fans of SpongeBob SquarePants are gamers, so it was a natural next step for us to bring Bikini Bottom to life in this authentic format for them,” said Doug Rosen, Senior Vice President, Games and Emerging Media, Paramount. “This collaboration with Zoned allowed us to create an engaging and immersive experience that truly captures the essence of SpongeBob and resonates with the Fortnite community.”

Each island is tailor-made for Fortnite’s most popular genres including Red vs Blue, Prop Hunt, Slap Fight, and Only Up, designed to deliver gameplay experiences that align with the humor, charm, and tone of the iconic SpongeBob SquarePants. With this collaboration, fans of both franchises can explore and engage with Bikini Bottom in a completely new way.

Introducing the SpongeBob SquarePants Islands on Fortnite:

SpongeBob Red vs Blue – Gear up for a thrilling round-based combat game! Players face off in a free-for-all (FFA) battle using jelly blasters to eliminate competitors.

Bikini Bottom Prop Hunt – This hide-and-seek game gets a Bikini Bottom twist – hiders morph into everyday objects, while seekers must spot and eliminate them.

SpongeBob Slap Fight – This game challenges players to karate chop opponents off the map while collecting Krabby Patties for extra points. Dodge other players and stay in the game!

Bikini Bottom Only Up – Start your journey in Rock Bottom and parkour through iconic Bikini Bottom landmarks, obstacle course-style.

“This was a dream project for the team here at Zoned because we ourselves all grew up watching SpongeBob SquarePants and are huge fans,” said Carlos Tovar, President of Zoned, the agency who helped design and develop the new games in Fortnite, alongside Alliance Studios. “We loved working with the incredible team at Paramount Game Studios, who truly understand how to authentically connect the SpongeBob IP with the Fortnite ecosystem. It’s an ever-evolving platform and it’s been a privilege to bring this iconic IP to fans and gamers alike!”

This announcement follows a series of strategic partnerships secured by Zoned, a full-service marketing agency under GameSquare Holdings that specializes in bridging the gap between gaming and pop culture with the most recent launch of the Topgolf Universe on Fortnite’s UEFN platform. The combined partnership campaigns are expected to generate over $3 million in projected revenue for GameSquare – more details here.

Learn more and experience SpongeBob SquarePants on Fortnite by visiting the following links and island codes:

SpongeBob Slap Fight: 7553-2540-2748

SpongeBob Red v Blue: 0762-5568-4050

Bikini Bottom Prop Hunt: 8840-0539-0526

Bikini Bottom Only Up: 6719-4656-3054