Katrina Kaif’s New Kay Beauty Jelly Lip and Cheek Wand Is As Juicy As A Popsicle
Pan India, April 25, 2025: Summer has never looked so fresh! Kay Beauty, co-created by Katrina Kaif and Nykaa, is bringing a juicy pop of colour with its latest launch—the new Jelly Lip & Cheek Wand, a blush stick that gives you a soft-focus, sun-kissed glow in a single swipe. With a sheer, balmy formula that glides on effortlessly and blends like second skin, this playful blush adds the perfect flush of colour to your lips and cheeks, available in 3 yummy shades.
Blush sticks are having a major beauty moment, with lightweight, hydrating textures ruling beauty trends. From global runway looks to everyday minimal beauty, fresh, dewy skin is the ultimate goal—and Kay Beauty’s Jelly Lip & Cheek Wand makes it easy to achieve. The creamy blush stick gives you that ‘blush from within’ look while keeping your skin comfortable and nourished. It’s your go-to for that effortless glow—swipe it on, blend it out, and let your glow do the talking.
True to the brand’s ethos of #MakeupThatKares, the formula is infused with Ceramides and Peptides to deeply hydrate, while leaving your cheeks and lips soft, smooth, and healthy-looking. The vegan, paraben-free, and silicone-free formulation makes it suitable for all skin types, blending skincare and makeup in a way that truly cares.
Created for beauty on-the-go, the blush stick format melts into the skin and delivers a smooth, second-skin finish with every application. It feels like Summer in a Swipe, making it the perfect pick for a fresh, fuss-free glow anytime, anywhere. The vibrant, popsicle-inspired packaging adds a playful twist—just like its three fruity, mood-boosting shades, Strawberry Crush, Berry Burst, and Orange Popsicle. Each shade is inspired by yummy popsicle flavours that are not just super trendy, but also carry a juicy and a nostalgic vibe that channels the season’s love for flushed cheeks.
Katrina Kaif, Co-founder, Kay Beauty says: “Some of my best childhood memories are of long summer days filled with sunshine, laughter and of course—popsicles! That’s exactly the feeling we wanted to bring to life with the Jelly Lip & Cheek Wand. For me, summer beauty is all about skin that looks fresh, hydrated, and radiant without feeling too heavy, and this blush does just that. It melts into the skin like a sheer, balmy wash of colour, giving my lips and cheeks that soft, sun-kissed flush I love. We even gave the packaging a fun, playful twist to match the energy of this launch. I personally love all the shades, but Berry Burst is my absolute favorite—it’s the perfect mix of playful, bold and versatile. Whether I’m keeping it minimal or going all out, it always adds a fresh, effortless touch that feels just right. This one’s really special, and I can’t wait for you all to try it!”
Adwaita Nayar, Executive Director, CEO Nykaa Fashion and Head of Owned Brands, said, “With the launch of the Jelly Lip & Cheek Popsicle, we’re delivering a product that captures the essence of modern beauty—innovative, versatile, and effortlessly chic. This product speaks to the evolving needs of today’s consumer, offering a seamless blend of high performance and ease of use. At Kay Beauty, we are not just responding to trends; we’re anticipating them, ensuring that we stay at the forefront of an ever-changing be