InnoVision Marketing Group Secures Agency of Record Role for Cal Roof
SAN DIEGO, CA — March 27, 2025 — InnoVision Marketing Group, a San Diego-based, bilingual marketing agency, is proud to announce their selection as the official agency of record for Cal Roof, a leading provider of top-quality roofing services in the Southern California. This partnership will focus on developing a bold and strategic brand presence, ensuring Cal Roof’s continued growth and leadership in the industry.
“InnoVision’s commitment to excellence combined with the most professional and knowledgeable people in the industry made it an easy decision for us to choose them,” said Doug Barry, general manager of Cal Roof.
Lana Barry, president of Cal Roof, added, “We are beyond excited to be a part of the InnoVision family and look forward to a long and successful partnership with the entire team.”
As the agency of record, InnoVision will spearhead Cal Roof’s brand strategy, refining its identity and positioning to reinforce its reputation for excellence. InnoVision’s comprehensive marketing support will include creative development, copywriting, website management, organic social media management, public relations, video production, and digital and traditional advertising campaign planning and management. The collaboration will align all marketing efforts under a unified brand vision, amplifying Cal Roof’s impact and customer reach.
Experienced leaders in their field, Cal Roof sets a new standard of quality and customer service in the commercial and residential roofing industry. The company specializes in both steep-slope and low-slope roof installations and repairs, prioritizing expert craftsmanship and striking results for all their projects. By using the highest quality materials for their roofing and collaborating with the nation’s top roofing manufacturers, Cal Roof ensures each project is constructed with precision, durability and exceptional service.
“We are thrilled to officially become the agency of record for Cal Roof, a company that represents exceptional craftsmanship and service for hardworking business owners and homeowners in Southern California,” Alanna Markey, Sr. Vice President/General Manager of InnoVision Marketing Group, said. “Our team is eager to leverage our creativity and expertise in marketing to showcase Cal Roof as a leading company in their field.”
InnoVision’s impressive lineup of clients includes long-standing partnerships with brands such as Valley View Casino & Hotel and Palomar Health, with the marketing company producing award-winning marketing strategies that reinforce brand recognition and consumer loyalty. InnoVision’s expertise in creating engaging and successful campaigns across platforms will continue to further Cal Roof’s efforts in providing the San Diego region with exceptional roofing services, providing assurance and peace of mind to their customers.