Elevate Your Style with Ramraj’s Exquisite New Tissue Dhoti Collection in 7 Colors

Bengaluru, 01st November 2024: Ramraj Cotton, India’s No. 1 traditional and ethnic wear brand, announces the launch of its new Tissue Dhoti Collection, blending time-honored tradition with contemporary style. This premium collection is crafted from a luxurious blend of shimmering Zari and soft, breathable cotton and offers the perfect combination of elegance and comfort. Lightweight and elegant, the Tissue Dhoti boasts a graceful drape and delicate sheen, making it an ideal choice for festive celebrations.

The new collection features a stunning array of colors, from classic white with golden borders to vibrant hues like Rama Green, Gold, Rose Gold, Lavender, Cyan, Moss Green, Silver, and Steel Grey, offering styles for every festive occasion. Delicately woven, these dhotis are lightweight, easy to drape, and provide an ultra-soft feel, ensuring extended comfort. The Sankalpam 2M Tissue Set is available in half-length and full-length, while the Sankalpam 2M Adjustable Tissue Set half-length and  full. Additionally, the Culture Club Macho Color Shirt + Tissue Matching Border Dhoti comes in half for ₹1,600 and full for ₹1,700, offering a coordinated, stylish ensemble.

“Our dedication to traditional craftsmanship ensures that the dhoti, a cultural icon, remains relevant in today’s fashion landscape, said Mr. K.R. Nagarajan, Founder & Chairman of Ramraj Cotton. “The introduction of Tissue Zari Dhotis for men and kids was a response to the growing demand, as men had fewer festive options compared to women. With this collection, we aim to offer a versatile and elegant choice, allowing everyone to celebrate in style, while honouring India’s rich textile heritage.”